AFP NY, New York City Chapter Event: Innovate & Elevate: Direct Mail/Direct Response Symposium

May 20, 2024 | 1:00 - 5:00 p.m.

Join us for this half-day symposium and take your acquisition, renewals, mid-level, and sustainers to the next level! Industry leaders will share their years of experience to help make your giving program stronger. From traditional direct mail and digital online giving, you will walk away with great examples, real life experiences and hands on skills to share with your team.

Expanding Your Digital Growth
Carla Perlowin Chadwick, Vice President, Digital, Eidolon Communications
Align your traditional direct mail and digital teams to maximize your organization’s fundraising potential. Learn from tested digital strategies what has been effective (and what has not). Take away realistic tactics and ideas to improve your integrated fundraising efforts!

Maximizing Your Data Using Predictive Modeling, External Data, and More!
Matthew Frattura, Chief Strategy Officer, SimeoCloud
Learn how predictive modeling can maximum your donor value. Determine who are the best candidates for different types of appeals including upgrade, monthly giving, reactivation, etc. Align your prospects and donors with the appropriate creative messaging and gift ask amounts. Increase response rates and reduce costs by identifying who to solicit more, and just as importantly, who to solicit less, through your fundraising channels. Get a better understanding of your constituents -- which can confirm, or refute, your organizations’ suppositions, to help you make better informed marketing decisions. Learn how modeling can be best applied to your acquisition efforts using coop lists and other sources to expand your reach to previously undiscovered donor audiences.

Advancing Your Donors Through Regular, Mid-Level and Major Donor Programs
Lamont Wray, Foodbank of New York City
Lamont will delve into the intricacies of donor-centered fundraising at Food Bank of New York City. You will learn how he led his team to strategically apply donor analysis to determine effective segmentation, tailoring programs to individual donors. He will underscore the importance of their donor engagement plan in qualifying donors and seamlessly connecting with them at all giving levels, from annual fund through mid and major giving levels. Additionally, you will gain invaluable insights from the creation of their Five Boroughs Society, a groundbreaking mid-level giving program that prioritizes personal relationship management. Don't miss this opportunity to deepen your understanding of donor engagement and apply it at your organization.

*Full participation in "Innovate & Elevate: Direct Mail/Direct Response Symposium" is applicable for 3.5 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification*