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Advancing Philanthropy July 2014 (Summer Issue)

Ideas & Strategies from the Association of Fundraising Professionals


How do you create an unforgettable and successful event year after year?

Advertisers in this issue

This Month's Articles:

Cover

14  BRILLIANT!
How do you create an unforgettable and successful event year after year? Use multimedia, engage the community and spotlight your programs.
By Paul Lagasse

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digital Summer 2014 Advancing Philanthropy

Features

22 SOLD!
How the right auctioneer and good planning can make your auction a winner
By Mary Ellen Collins

26 LE TOUR DE FUNDRAISING AND RETENTION
How alumni event attendance equates to increased giving and retention
By Thomas L. Campbell, ACFRE

30 JOIN THE CROWD
How crowdfunding helps engage donors you wouldn’t attract in other ways
By Mary Ellen Collins

34 NOT BREAKING THE $1 MILLION BARRIER
Highlights of the AFP 2014 Compensation and Benefits Study
By Cathlene Williams, Ph.D.

 

Columns

4  CHAIR'S MESSAGE
How do you create an unforgettable and successful event year after year? 

 

Departments

6  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals

44  PROSPECT DEVELOPMENT
You Have the Wealth Screening Results—Now What?
By Jennifer Filla

47  MANAGEMENT
Leading, Not Pleading: Evidence as the Bridge Between Fundraising and Programs
By Susan Raymond, Ph.D.

52  RESEARCH [Download a PDF of this article!]
What Should You Expect From Events?
By Cathlene Williams, Ph.D.

57  RESEARCH [Download a PDF of this article!]
The Right Fit for Events in Your Organization
By Melissa S. Brown

62  YOUR CAREER [Download a PDF of this article!]
Ready, Set, Retire?
By Jacklyn P. Boice

65  TECHNOLOGY
Games People Play: Merging Fun and Philanthropy
By Mary Ellen Collins

68  WHAT’S WORKING
Special Events—Bane or Boon?
By Barbara R. Levy, ACFRE

70  FUNDRAISERS WITHOUT BORDERS
A Raffle That’s the Winning Ticket for Hong Kong’s Elderly
By Timothy Kam Wah Ma, RSW, JP, FCRP

72  BEST BETS
Leveraging Social Media for Your Next Fundraising Event
By Ritu Sharma

74  DONOR RELATIONS
The Presence of the Building Is What Counts
By Lynda McDaniel

77  AP RESOURCES
Your Fundraising Resource Marketplace

78  AFP CENTRAL
Goings-on at AFP

80  ONE-ON-ONE
Craig Montford 

Subscriptions & Reprint Requests

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digital Summer 2014 Advancing Philanthropy

Advertisers in this Issue

Blackbaud

Bob Carter Companies

CapitalQuest

DonorPerfect Fundraising Software

Greater Giving

iPrint N Mail

North Park University

Nothern Trust

Partnership for Philanthropic Planning

Relationship Science

Schultz & Williams Inc.

W & E Baum

 

Note: Advertisements and advertorials in Advancing Philanthropy do not constitute, nor should they imply, an endorsement by AFP.





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