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Advancing Philanthropy Summer 2016

Ideas & Strategies from the Association of Fundraising Professionals


The Sky’s the Limit to the Power of Your Organization’s Stories

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This Month's Articles:

Cover

 16 ONCE UPON A TIME [Download a PDF of this article!]
In his book Storytelling Can Change the World, Ken Burnett argues that there are only two types of stories: those that inform and entertain people and those that rouse them to action. Fundraisers, he says, too often rely on the former while avoiding the latter.

 

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digital Summer 2016 Advancing Philanthropy

Features

22 REACH OUT AND TOUCH SOMEONE
How stories help you share the value that attracts donors to your organization

30 LIGHTS! CAMERA! ACTION!
How to create effective and relevant videos to highlight your organization’s mission and raise more funds

38 THE ART AND SCIENCE OF STORYTELLING
How to obtain what you need to tell a meaningful story

44 A TALE OF THE SLIPPERY STIPEND [Download a PDF of this article!]
The continuing saga of the AFP Compensation and Benefits Study

Departments

4 CHAIR’S MESSAGE
Stories We Treasure

6 WORTH A LOOK

14 ETHICS
Building Trust Between Charities and Donors: The Importance of Transparency

52 RESEARCH [Download a PDF of this article!]
New Canadian Donor Insights Revealed: The Six Donor Segments

56 WHAT’S WORKING
Expect the Unexpected

60 BEST BETS
Tee Up to Raise Funds

64 PROSPECT DEVELOPMENT
Low Profile No Longer: Identifying Up-and-Comers in Your Organization

67 TECHNOLOGY
Social Media and Major Gifts: Partnering With Prospect Research

70 MANAGEMENT
Do You Know What Would Be Really Neat?

73 YOUR CAREER
On the Right Path

77 RESOURCES

78 ONE MORE THING

80 ONE-ON-ONE
Ann Charles Watts, ACFRE

Subscriptions & Reprint Requests

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Advertisers in this Issue

Abila

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DonorPerfect Fundraising Software

Grant Professionals Association

Greater Giving

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Schultz & Williams Inc.

The Shephard Group

 

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