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Learn more about general fundraising research findings.

	New Market Research Offers Snapshot of Donors (Aug. 25, 2008) More than half of all donors to human and social service organizations volunteered in 2007, and a third would like to play a more active role in the charities to which they contribute, according to the latest donor research from Campbell Rinker, a nonprofit marketing research firm in Santa Maria, Calif. READ MORE

	Fundraisers Brace for a Challenging Giving Climate (July 28, 2008) Fundraisers say the economy is having negative effect on giving and are also tempering their expectations for the future, according to a recent survey of fundraisers’ attitudes about the economy and giving. READ MORE

	Overhead Costs Too Low, You Say? Watch Your Mouth! (July 28, 2008) Much has been made of fundraising costs and the overhead expenses of nonprofits. There are percentages thrown about and charities measured and judged based on these numbers. But if you have an “acceptable” or “good” ratio of money going to programs versus overhead, is your organization really better off? READ MORE

	In Weak Economy Loyalty is Stable Currency (July 14, 2008) Fundraising revenues and donor counts are both down for the first quarter of 2008 compared to the same time last year, reports the Target Analytics Index of National Fundraising Performance. READ MORE

	Donors Who Mean Business (June 30, 2008) High net worth business owners are dedicated donors who have incorporated philanthropy into their financial plans and will give steadily despite the economic environment, according to a recent study conducted by SunTrust Bank Private Wealth Management. READ MORE

	Direct Mail Alive and Well—For Now (June 23, 2008) A recent survey shows that older donors (age 60 and older) respond to direct mail solicitations at similar levels to what they did in 1995, indicating that a new generation of donors has picked up where previous donors in this age group left off. READ MORE

	U.S. Charitable Giving Surpassed $300 Billion in 2007 (June 23, 2008) Charitable giving in the United States reached a record high of $306.39 billion, up 3.9 percent from 2006, according to Giving USA 2008. READ MORE

	Millennials Are No Less Generous than Other Generations (May 19, 2008) Prior research shows that young donors in the Millennial generation (born after 1981) are less likely to give and tend to give in smaller amounts than other generations. But according to a recent study, the trend is not generational, but rather a function of young people’s income, education level and religious attendance. READ MORE

	Integrating Fundraising Activities Key to Success, Survey Finds (April 21, 2008) Using a variety of well-rounded and diverse programs and activities to develop strong connections with donors is the most effective way to raise funds, according to a new series of studies developed by the Association for Healthcare Philanthropy (AHP). READ MORE

	Revenue Growth, Donors Continue to Decline (April 21, 2008) Charitable organizations participating in the Target Analytics Index of National Fundraising Performance experienced negative revenues (when adjusted for inflation) from 2006 to 2007 and continued to see declines in the number of donors. READ MORE

	Biggest Pressure for Future Nonprofit Leaders: Fundraising (March 10, 2007) Fundraising is the primary reason many potential charity leaders of the future are not interested in being executive directors, according to new research that continues to underscore a future leadership gap for the sector. READ MORE

	Unmarried Women More Generous Than Unmarried Men (March 10, 2008) Unmarried women contribute more to charity on average in every income category as compared to unmarried men, according to the Center on Wealth and Philanthropy at Boston College University. READ MORE

	Giving to U.S. Colleges and Universities on the Rise, Especially Among Wealthiest Schools (March 3, 2008) Charitable giving to colleges and universities was up in 2007 by 6.3 percent to $29.75 billion, according to a recent study by the Council for Aid to Education. READ MORE

	Corporate Giving Increases, But Road Ahead Uncertain (Feb. 25, 2008) A recent report shows that charitable giving by major U.S. corporations and corporate foundations to charities, both domestic and abroad, increased in 2006 to $10.2 billion. What do the numbers and trends mean for charities in the near future? READ MORE

	Volunteering Grows, But Giving Money Still Considered Easier (Feb. 25, 2008) The percentage of Americans who volunteer grew by 10 percent in 2007, according to a study by Thrivent Financial for Lutherans and reported in The Chronicle of Philanthropy. READ MORE

	Are Nonprofit Leaders More Effective Than Corporate Execs? (Feb. 4, 2008) Nonprofit leaders scored significantly higher than their for-profit counterparts in a recent study about leadership practices conducted by The Nonprofit Quarterly. READ MORE

	New Study Creates Profiles of Wealthiest Households (Feb. 4, 2008) A new study develops philanthropic profiles of the wealthiest 3 percent of U.S. households based on their preferences and motivations and the process they use in giving. READ MORE

	Barely Half of All Charities Require Board Member Contributions (Jan. 21, 2008) A new survey by accounting firm Grant Thornton LLP reveals that just slightly more than half of charities require their board members to make financial contributions to their organizations. READ MORE

	Mega-Gift Donors Focusing on Higher Education (Jan. 7, 2008) Higher education receives nearly half of all major and mega-gifts, according to new research by the San Francisco-based Institute for Jewish and Community Research (IJCR). READ MORE

	Majority of Households Give, But Still Many are Not Consistent (Dec. 10, 2007) A majority of U.S. households give to charity consistently every year, but almost three in ten shift every year between giving and not giving, according to a new survey conducted by the Center on Philanthropy at Indiana University. READ MORE

	Nonprofit Sector Sees Significant Increase in Governance Changes (Dec. 10, 2007)The percentage of nonprofit organizations that have created new governance policies has more than quadrupled since 2003, according to a new survey by accounting firm Grant Thornton LLP. READ MORE

	2007 Donations Good So Far, But What About the Holidays? (Dec. 3, 2007) A new survey shows that giving in the first nine months of 2007 was strong, with very similar results to figures in 2006. However, will the U.S. housing crisis and overall economic conditions across North America affect giving in the last quarter of the year? READ MORE

	Corporate Giving Increases, but Some Cut Back (Nov. 19, 2007) A new report shows that while overall corporate philanthropic giving rose in 2006, a significant number of businesses reported decreasing their contributions levels from 2005. READ MORE

	Giving Environment Strong, Steady While Online Success Grows (Nov. 12, 2007) The giving environment remains very positive, with significant growth in online fundraising, as charities enter the critical end-of-year giving season, according to the latest Philanthropic Giving Index (PGI) published by the Indianapolis-based Center on Philanthropy at Indiana University. READ MORE

	Healthcare Giving Still Strong, but Slowing (Oct. 29, 2007) Although giving to healthcare facilities and organizations increased in 2006, the rate of growth was substantially lower than in 2005, according to a report by the Association for Healthcare Philanthropy (AHP) in Falls Church, Va.