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Best of Both Worlds: Tips for Online-Offline Marketing
(June 23, 2008) Integration—breaking down the silos between fundraising channels and leveraging the strengths of each—is the key to future success, according to a new book People to People Fundraising: Social Networking and Web 2.0 for Charities.
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Big Gift Donors: Crafting the Right Online Experience
(May 26, 2008) A recent study of online giving preferences among wealthy donors reveals wide differences in the type and amount of contact donors wish to have with nonprofits after donating. The study also gives clues on what sophisticated donors have come to expect via email and the web.
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Don’t Make Email Open Rates Your Canary in the Coal Mine
(May 5, 2008) Are you discouraged by the low number of emails that are being opened by your donors and prospects? Don’t panic just yet, as it turns out email tracking indicators may be casting a deceivingly dark shadow on your email campaign.
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Online Fundraising In 2008: Can We Blink Yet?
(April 14, 2008) The Internet may not have turned out to be everything charities (and the rest of the world) thought it would be 10 years ago. However, Harry Lynch, CFRE, chief executive officer of Sanky Communications in New York, reminds fundraisers that they shouldn’t forget what the Internet has become—especially for groups most likely to give.
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Facebook Allows Users to Raise Funds for Charities
(June 11, 2007) Facebook, a social networking website that reaches more than 25 million people, is now allowing users to take donations on behalf of charities and recruit volunteers.
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Improving Your Email Marketing
(Oct. 9, 2006) Consumer confidence in email marketing is still high despite the large volume of electronic communications, according to a white paper providing tips and insight into implementing email marketing campaigns.
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Court Case May Require Charity Websites to Meet ADA Standards
(Oct. 2, 2006) A lawsuit brought by the Baltimore, Md.-based National Federation of the Blind against Target Corp., based in Minneapolis, may set a new legal precedent requiring websites to be accessible to the disabled.
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Short and Sweet: Easy Ways to Improve Email Response
(Oct. 10, 2005) When I worked in direct mail fundraising, we said that 90 percent of prospective donors did not even open our envelopes. Yet, comparatively little time and effort was put into testing outer envelopes. The same is true with email.
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Ensuring Your Website and Emails Are In Compliance
(Aug. 15, 2005) Websites must meet the needs of visitors--this is imperative for success. However, there are also increasing regulations and standards that nonprofit organizations must be aware of. These are important not only because they're the law, but also because Internet browsers are coming to expect them, whether or not the site is for-profit or nonprofit.
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Website Back to Basics 'Technical Stuff You Need to Know
In a special five-part series for AFP, guest technology columnists Rick Christ and Heather Fignar discuss the basic elements that can and should be incorporated into a nonprofit's website, no matter what the organization's budget size. The final article in the series addresses basic technical issue that should be familiar to fundraisers.
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Website Back to Basics: Site Search
(June 13, 2005) In a special five-part series for AFP, guest technology columnists Rick Christ and Heather Fignar discuss the basic elements that can and should be incorporated into a nonprofit's website, no matter what the organization's budget size. This month's article addresses site searches.
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A Universal Format for Global Emails?
(May 16, 2005) How many thousands of emails are blocked by spam filters when you begin a direct-email fundraising campaign? Do you know the legislative requirements for each country you email to when you begin your campaign?
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Website Back to Basics: Online Giving
(May 9, 2005) Part 3 of our "Website Back to Basics" series provides guidance on getting started with online giving, courtesy of AFP's guest technology columnists Rick Christ and Heather Fignar.
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ISPs Block 22 Percent of Permission-Based Email, Believing it to be Spam
(March 28, 2005) A full 22 percent of all permission-based email was blocked by the top Internet service providers (ISPs) during 2004, according to a Return Path study.
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Website Back to Basics: Core Content
(March 14, 2005) Think a solid, interactive and even innovative website is just for the bigger charities? Think again, as eWire's technology columnists Rich Christ and Heather Fignar begin a five-part series on how smaller and mid-size organizations can get back to website basics and develop sites that resonate with donors.
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Shattering Online Fundraising Myths
(Feb. 14, 2005) Is Tuesday really the best day to send emails? AFP eWire's new technology columnists Rick Christ and Heather Fignar blow up those and other online fundraising myths.
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Nonprofits Continue Love/Hate Relationship with Internet
(Oct. 4, 2004) While web usage is prevalent in the nonprofit sector, a majority of charities aren't satisfied with their web design and many still aren't seeing much traffic, according to a recent survey by Ontario-based Leverus, a web company working with nonprofits.
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The Charleston Principles: final version
The National Association of State Charity Officials has released its final version of the Charleston Principles -- guidelines for states to use when addressing the issue of Internet regulation. The final version is not binding upon states, but does provide some glimpses as to how state charity officials are preparing to tackle this issue.
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Guidance: Internet transaction fees
Numerous websites have been established to facilitate online donations to unrelated organizations. The majority of such websites are maintained by entities that are not themselves tax-exempt.
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AFP Internet Guidelines
The AFP Internet Transaction Guidelines offer basic guidance for AFP members and others considering engaging the services of an online or similar service provider.
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