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COMMENTDirect Mail: It's NOT Dead!, featuring Paul Barry, The Perrone Group
September 25, 2012Click here for more information
8:00 A.M., The Delaney House, Holyoke
$20 for members, $40 for nonmembers, and free to passholders
The challenge to implement successful direct mail strategies faces many of us. Dwindling budgets and staff limitations require us to think differently but we often make choices based on what our organizations have traditionally done. Even worse, we create pieces based on what we think a recipient may respond to. If this sounds familiar, we hope you’ll enjoy this informative look at what we mail and why.
We’ll review the requirements for direct marketing success; discuss messaging and packaging, look at inexpensive ways to test while challenging the perception of what constitutes good or bad direct mail. We’ll share a simple template for effective, compelling letter writing and, if time allows, invite you to share your own story of a successful (or unsuccessful) appeal.
Our goal is to provide you with nuggets of information you can easily implement to improve your results.
Please note: The date of this event has changed to September 25, 2012.
