AFP DC, Washington D.C. Metro Area Chapter: Direct Mail Tests that are Making a Big Difference Now!September 13, 2012
Direct Mail Tests that are Making a Big Difference Now!
This event is FREE for AFP Members.
Registration is limited to 30 attendees, so sign up today!
This fast-paced, interactive session will cover some of the tests that are lifting response rates, raising average gifts, or cutting costs in ways that you might never expect.
Attendees will learn:
- How to conduct a valid test
- How to read results of a direct mail test
- What tests you should consider for your organization