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eWire Volume 11, Number 18
May 3, 2011


Announcing "The AFP Blog" – Hosted By Andrew Watt

AFP President and CEO Andrew Watt talks about the AFP community and the fundraising profession in AFP’s new blog that’s all about you, the practitioner and member. Read and share your thoughts today! The blog will be updated weekly.
Visit today, and make sure to "follow" us!

Top Story  |  Fundraising News and Trends  |  AFP Announcements  |  Job Listings/Resources

This Week's Free AFP Information Exchange Paper:
Focus on Impact, Not Transactions, for Better Donation Pages - Achieve LLC/Derrick Feldmann
A donation page offers the perfect opportunity for sharing the story of need, impact of gifts, profiles of donors and more. A well-crafted page will help seal the deal. Unfortunately, many nonprofits’ web donation and support pages focus first on completing the transaction, and second – if at all – on continuing the story. That’s a big mistake. To avoid this error, consider a few key factors when designing your donation page. Read more.

Related Resource: Online Fundraising/Social Media Hot Topic Page
Related AFP Information Exchange Paper: Using Statistical Modeling to Increase Donations

Building Your Operations Team

Top Story: Building a Great Fundraising Operations Team
What are the characteristics to look for in a fundraising operations staff member—someone who will quickly become a valued asset to your team, however they are involved in the fundraising process? Author Christopher Cannon, CFRE, lays out ten top attributes to look for, and more, from his new book, An Executive’s Guide to Fundraising Operations. Read more.

AFP Jobs

Fundraising News and Trends

Millennial Engagement: Bringing the Next Generation into Your Organization
Leadership—especially as viewed by Millennials—is changing from something connected to a formal title to that of a set of actions accessible to anyone, no matter his or her position in an organization. (Charity Village) Read more.

10 Reasons to Contact Donors Other Than to Ask for Money
The following is a list of ten reasons you should stay in contact with your existing donors, without hitting them up for another donation. (Step By Step Fundraising) Read more.

Back to Top

AFP Announcements

Fundraisers Reveal Most Anxious Moments
Fundraisers say trying to get nonprofit board members involved in fundraising and making a call to a prospective new donor are two of the most challenging and anxious moments in their jobs, according to an informal online poll by AFP. Read more.

Donor Recognition

Call for Presentations for AFP Conference in Vancouver Extended
The 2012 Call for Presentations deadline has been extended to Friday, May 6, 2011. You’re not too late to submit one or more proposals to be considered for the 2012 AFP International Conference on Fundraising in Vancouver! To submit a proposal(s), please follow this link: The portal to submit will close promptly at 11:59 EST on Friday, May 6.

Getting the Message: AFP Members Using GoldMail to Reach Donors!
AFP now offers all members and chapters a free one-year business membership account for GoldMail, but the deadline for signing up for this new tool is June 30. In addition, AFP and GoldMail are offering a free tutorial webinar in June so members and chapters can make even better use of this new resource. Learn more.

Lights … Camera … Action University!
This Week's Featured Book: Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer
AFP is proud to bring you its latest, free member benefit - Action University, a new, online professional development tool created in partnership with Polar Unlimited In each weekly lesson, Action University takes a recent, best-selling business book and summarizes it into a 10-15 minute video that is accompanied by a workbook, a PDF summary, webinar, and more! This week Action University features Moonwalking with Einstein: The Art and Science of Remembering Everything, by Joshua Foer. If you sometimes can't remember where you put your car keys or, like Foer, the car itself, don't panic. You're not alone, and you can do something about it. In this intriguing look at the nature of memory, Foer reassures us that we don't need to acquire a better memory; we just need to use the one we have more effectively. Moonwalking with Einstein is an engaging, informative, and for the forgetful, encouraging book.
Learn more about Action University | Access the Moonwalking with Einstein development tool | Register for the next free author webinar: Lessons from Fascinate, by Sally Hogshead - Friday, May 20, 1-2 p.m. EST

Receive 50% Off Giving USA 2011 Report

AFP members will receive a 50% discount when they pre-order Giving USA 2011: The Annual Report on Philanthropy by June 15, 2011. The publication is a public outreach initiative of the Giving USA Foundation™ and is researched by the Center on Philanthropy at Indiana University. To order, go to and use discount code AFP2011. This discount is for the electronic download only of the Full Report of Giving USA 2011, which normally retails for $75.

Submit a White Paper to the AFP Information Exchange
We are now accepting papers for the AFP Information Exchange. If you or your organization has an article with fundraising advice, consider sharing it with the AFP community. This is a great opportunity to share your tips and advice with a larger audience. Questions? Contact or Plus, check out this week’s featured White Paper: Focus on Impact, Not Transactions, for Better Donation Pages - Achieve LLC/Derrick Feldmann
See all Exchange papers and resources | See suggested topics | Submit your papers and resources!

Upcoming AFP Webinars:

Managing Prospect Relationships and Fundraising Activity in a Campaign
(May 4, 1-2:30 p.m. ET)

Review the key elements of designing a robust prospect relationship management program that focuses on the most important activities that need to be tracked during a campaign. Presented by Elizabeth Crabtree, director of prospect development at Brown University. Register now.

Developing A Planned Giving Marketing Plan
(May 19, 1-2:30 p.m. ET)

Are you proactively identifying planned giving prospects from analyzing annual giving behaviors, using wealth and planned giving scoring models, and using segmentation strategies? In this session you will learn how to develop an integrated planned giving marketing plan that will help you increase gift income and improve your overall program performance. Presented by Timothy D. Logan, ACFRE, vice president and senior consultant of planned giving services and nonprofit healthcare services for RuffaloCODY. Register now.

Yahoo-powered search engine helps fund nonprofits! 86,000 nonprofits are now onboard with The ASPCA has earned $31,000. Featured in the NY Times, CNN and Oprah Magazine!
Visit Now!

Job Listings/Resources

Currently there are more than 300 jobs listed on our website.
To find one that is right for you, visit

Job Seekers:
Access the newest jobs available to development professionals.

Reach highly qualified candidates by posting your opening in the AFP Fundraising Job Center

About AFP

The Association of Fundraising Professionals (AFP) represents 30,000 members in 222 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. For more information or to join the world's largest association of fundraising professionals, visit

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