AFP President and
CEO Andrew Watt talks about the
AFP community and the fundraising
profession in AFP’s new
blog that’s all about you,
the practitioner and member. Read
and share your thoughts today!
The blog will be updated weekly.
Visittheafpblog.blogspot.comtoday, and make sure
to "follow" us!
This
Week's Free AFP Information Exchange Paper: Focus
on Impact, Not Transactions, for Better Donation
Pages - Achieve
LLC/Derrick Feldmann A donation
page offers the perfect opportunity for sharing
the story of need, impact of gifts, profiles
of donors and more. A well-crafted page will
help seal the deal. Unfortunately, many nonprofits’
web donation and support pages focus first
on completing the transaction, and second
– if at all – on continuing the
story. That’s a big mistake. To avoid
this error, consider a few key factors when
designing your donation page. Read
more. Related
Resource: Online
Fundraising/Social Media Hot Topic Page Related
AFP Information Exchange Paper: Using
Statistical Modeling to Increase Donations
Top
Story: Building
a Great Fundraising Operations Team What
are the characteristics to look
for in a fundraising operations
staff member—someone who will
quickly become a valued asset to
your team, however they are involved
in the fundraising process? Author
Christopher Cannon, CFRE, lays out
ten top attributes to look for,
and more, from his new book, An
Executive’s Guide to Fundraising
Operations. Read
more.
Fundraisers
Reveal Most Anxious Moments Fundraisers
say trying to get nonprofit
board members involved in fundraising
and making a call to a prospective
new donor are two of the most
challenging and anxious moments
in their jobs, according to
an informal online poll by AFP.
Read
more.
Getting
the Message: AFP Members Using
GoldMail to Reach Donors! AFP
now offers all members and chapters
a free one-year business membership
account for GoldMail, but the
deadline for signing up for
this new tool is June 30. In
addition, AFP and GoldMail are
offering a free tutorial webinar
in June so members and chapters
can make even better use of
this new resource. Learn
more.
Lights
… Camera … Action
University! This Week's Featured
Book: Moonwalking with Einstein:
The Art and Science of Remembering
Everything by Joshua Foer
AFP is proud to bring you its
latest, free member benefit
- Action University, a new,
online professional development
tool created in partnership
with Polar Unlimited In each
weekly lesson, Action University
takes a recent, best-selling
business book and summarizes
it into a 10-15 minute video
that is accompanied by a workbook,
a PDF summary, webinar, and
more! This week Action University
features Moonwalking with
Einstein: The Art and Science
of Remembering Everything,
by Joshua Foer. If you sometimes
can't remember where you put
your car keys or, like Foer,
the car itself, don't panic.
You're not alone, and you can
do something about it. In this
intriguing look at the nature
of memory, Foer reassures us
that we don't need to acquire
a better memory; we just need
to use the one we have more
effectively. Moonwalking
with Einstein is an engaging,
informative, and for the forgetful,
encouraging book. Learn
more about Action University
| Access
the Moonwalking with Einstein
development tool | Register
for the next free author webinar:
Lessons from Fascinate,
by Sally Hogshead - Friday,
May 20, 1-2 p.m. EST
AFP members will
receive a 50% discount
when they pre-order
Giving USA 2011:
The Annual Report
on Philanthropy
by June 15, 2011.
The publication
is a public outreach
initiative of the
Giving USA Foundation™
and is researched
by the Center on
Philanthropy at
Indiana University.
To order, go to
www.givingusareports.org
and use discount
code AFP2011. This
discount is for
the electronic download
only of the Full
Report of Giving
USA 2011, which
normally retails
for $75.
Managing
Prospect Relationships
and Fundraising
Activity in
a Campaign
(May
4, 1-2:30 p.m.
ET) Review
the key elements
of designing
a robust prospect
relationship
management program
that focuses
on the most
important activities
that need to
be tracked during
a campaign.
Presented by
Elizabeth Crabtree,
director of
prospect development
at Brown University.
Register
now.
Developing
A Planned Giving
Marketing Plan
(May
19, 1-2:30 p.m.
ET) Are
you proactively
identifying
planned giving
prospects from
analyzing annual
giving behaviors,
using wealth
and planned
giving scoring
models, and
using segmentation
strategies?
In this session
you will learn
how to develop
an integrated
planned giving
marketing plan
that will help
you increase
gift income
and improve
your overall
program performance.
Presented by
Timothy D. Logan,
ACFRE, vice
president and
senior consultant
of planned giving
services and
nonprofit healthcare
services for
RuffaloCODY.
Register
now.
Yahoo-powered
search engine helps fund
nonprofits! 86,000 nonprofits
are now onboard with GoodSearch.com.
The ASPCA has earned $31,000.
Featured in the NY Times,
CNN and Oprah Magazine!
Visit
GoodSearch.com Now!
The
Association of Fundraising Professionals (AFP) represents
30,000 members in 222 chapters throughout the world,
working to advance philanthropy through advocacy,
research, education and certification programs.
The association fosters development and growth of
fundraising professionals and promotes high ethical
standards in the fundraising profession. For more
information or to join the world's largest association
of fundraising professionals, visit www.afpnet.org.
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