Graphic: Arrow Join Now! Graphic: Arrow MY AFP Profile Graphic: Arrow AFP Canada Graphic: Arrow AFP Mexico Graphic: Star MAKE A GIFT


AFP eWire Printable Version: June 9, 2009

AFP: An Investment in Your Future

In these challenging times, remember that you and your organization are not at the mercy of the economy. The decisions you make have more influence on your organization’s fundraising success than anything the economy might do.

An immense amount of wealth continues to be created around the world, and opportunities abound for those with the necessary skills and training. To succeed, you must be sharper than ever, staying on top of new trends and best practices, bringing innovative and creative thinking to your organization and operating by the highest ethical imperatives.

Now, more than ever, you must invest in yourself! And it’s your professional community, the Association of Fundraising Professionals, that can offer you the best resources—at the best value for your membership dollar—to help you and your organization succeed.

In this extraordinary period, many organizations are trimming their budgets wherever possible and membership dues are being cut. However, it is precisely during these uncertain times that your professional association offers you the most value and assistance.

If your employer is cutting membership dues from the budget, consider the investment you now need to make in yourself.  If you can’t pay your dues on your own, think about approaching your employer regarding a shared payment arrangement.  You can each pay for a portion of your dues until the economy settles down.  Sharpening your skills, connecting with other fundraisers and figuring out how to do more with less is at the top of everyone’s list. And AFP is committed to helping you and your organization succeed!

What can AFP provide to help you succeed?

  • Inspiration for meeting the challenges of today. AFP’s Fundraising in a Difficult Economy and online Fundraising Survival Kit bring together the best advice from fundraisers around the world on how to connect with donors in the current environment.
  • Specific and individualized knowledge to advance your fundraising department. AFP’s Fundraising Resource Center responds to your unique requests with articles, resources and samples that give you what you need as well as special AFP conferences and events focus on the increasingly important specializations within the field.
  • The best training and education in the field. AFP offers a myriad of continuing educational opportunities for all fundraisers, regardless of experience level or specialty, and most can help you attain your certification to demonstrate your commitment to and expertise in the profession.

An Investment in Your Future

  • New ideas and latest trends in the profession. Between our weekly eWire/eWire Skill Builder, the bi-monthly Advancing Philanthropy and our constantly updated website, AFP keeps you current on happenings and innovations that will affect you now and in the future.
  • Networking with colleagues and access to experts in the field. AFP Webconferences let you hear from the most experienced practitioners in fundraising, and online forums let you talk directly with fundraisers with a wealth of practical, how-to knowledge. Networking through your local chapter can bring new opportunities every day!
  • Benchmarks for success and future growth. AFP research data, such as the State of Fundraising Survey and Compensations and Benefits Analysis, show how you and your organization stack up in the profession and how to proceed to find even greater success.

AFP also isn’t just an investment in you and your professional career. Your whole organization benefits from the programs available through AFP membership. Success today for charities means:

  • Showing the public your commitment to ethics and accountability. AFP’s Ethics program, featuring our Code of Ethical Principles and Standards and The Donor Bill of Rights, is the most respected in the world and underscores what you and your organization does to steward not just the public’s money, but its trust as well.
  • Reaching out to a growing and diverse donor base. AFP’s diverse resources not only help organizations reach out to different audiences, but also help build inclusive boards that can more effectively serve different populations.
  • Understanding how public policy affects the work of fundraising and charities. AFP is the leader in educating government on how fundraising really works and what charities need to succeed. Our public policy program works for stronger philanthropic incentives for your organization and a streamlined oversight system that protects legitimate organizations while rooting out the bad apples.
  • Developing fundraising leadership. Successful boards and staff that know and appreciate fundraising are key ingredients to success. AFP’s executive programs develop management and leadership skills and help forge the critical bonds between staff and board that result in exceeding fundraising goals.

AFP is committed to your success and the success of your organization. There is no doubt that these are challenging times, but you still have the power to control your own fundraising career, and AFP can help.

At the same time, your membership in AFP helps to advance the overall fundraising community. Belonging to AFP sends an important message to the world that the fundraising profession is united and cares about issues such as ethics and public trust. We are committed to the highest level of service to our donors and the people we serve. We are proud of the work we do and are committed to changing the world. By joining AFP, you stand united with more than 30,000 fundraisers, each member making our voice stronger and more powerful when speaking with the government and media around the world. And as your profession grows stronger, so too does its impact on the world.

You and your organization can benefit from all of this. So continue to invest in yourself. Work with your organization so you can continue to be a vital part of the AFP community. And let AFP—your association—help you reach your professional development goals—while helping your organization continue to make a difference in the world.

* * * * *

Total Annual Giving in Canada Grew By $1 Billion from 2004 to 2007  

The total amount of yearly charitable giving by Canadians increased by $1.1 billion from 2004 to 2007, reported the Canadian government agency Statistics Canada this week.

Canadians donated a total of $10.0 billion in 2007, up from $8.9 billion in 2004. In 2007, the average donation was $437, compared with $400 in 2004. These increases were not adjusted for inflation (and are measured in Canadian dollars).

Religious organizations were the biggest beneficiaries of charitable giving. They received more than three times the donations than did the second most popular type of organization. Slightly over one-third (36 percent) of donors gave to religious organizations in 2007. These organizations received $4.6 billion, almost half (46 percent) of the total amount donated nationally.

Health organizations, the second biggest beneficiary of charitable giving, received money from 56 percent of donors, the largest support base. They collected $1.5 billion, or 15 percent of total donations.


Almost 23 million Canadians, or 84 percent of the population aged 15 and over, made a financial donation to a charitable or nonprofit organization during the 12-month period covered by the survey. During the same period, 12.5 million Canadians, or 46 percent of the population, volunteered their time through a group or organization. These rates were largely unchanged from 2004.

The total amount of time volunteered through groups and organizations amounted to about 2.1 billion hours, which was equivalent to almost 1.1 million full-time jobs. On average, volunteers contributed 166 hours each.

Religious organizations received the largest percentage of volunteer hours (18 percent), followed by sports and recreation (17 percent), social services (16 percent), and education and research organizations (11 percent). These proportions were largely unchanged from 2004.

Profile of Top Donors, Volunteers

The top 25 percent of donors – those who gave $364 or more – tended to be older, to have higher household incomes and to possess higher levels of formal education. Those who are employed, widowed or attend religious services on a weekly basis, also tended to be in the top group of donors.

The top 25 percent of volunteers – those who volunteered 171 hours or more – were widely distributed throughout the population. However, those who attend religious services on a weekly basis, those who have university degrees and those with school-aged children in the household were much more likely than others to be top volunteers.

According to the survey, people were more likely to volunteer and donate to charities or nonprofit organizations later in life if they had participated in a range of community or youth activities during their primary or secondary schooling. These activities included participating in student government, a religious organization, a youth group such as girl guides or scouts or an organized team sport.

This information was drawn from a report by Statistics Canada called the Canada Survey of Giving, Volunteering and Participating. For further information, Statistics Canada has issued a free publication called

* * * * *

Senate-Passed NPD Bill Introduced in Canada’s House of Commons

Efforts to create an official day for philanthropy in Canada are again gaining traction in Parliament.

Michael Savage (MP, Liberal, Dartmouth-Cole-Harbour) introduced a bill in the House of Commons last Wednesday, June 3, that would create the first permanent government-recognized National Philanthropy Day® (NPD) in the world.

Last week, the Senate approved its version of the bill, S-217, that was introduced by Sen. Jerahmiel S. Grafstein (Liberal, Metro Toronto)

Last year, the Senate passed the previous version of the bill.  The House of Commons was poised to approve it as well, but unfortunately was unable to take action prior to the election, and the bill died.

AFP’s understanding is that the bill likely will be considered for passage in the House sometime this fall. If needed, AFP will issue a call-to-action and ask members to contact their members of Parliament in support of the legislation.

National Philanthropy Day

NPD acknowledges the entire spectrum of support provided by the voluntary sector and recognizes the profound impact that philanthropy has on the fabric of society. An estimated 50,000 people attend more than 125 NPD events and celebrations across North America every year. Celebrations take place in every province and major metropolitan area in Canada.

During National Philanthropy Day and throughout the month of November, Canadian AFP chapters honor exemplary local philanthropists, volunteer fundraisers, corporations, foundations, media outlets, children and young adults, and fundraisers at every level for their outstanding work in and contributions to the community. They also use this special occasion as a chance to educate the public about the importance of informed charitable giving and meaningful volunteerism.

More information about NPD can be found on the AFP website,, under National Philanthropy Day and AFP Awards.

* * * * *

Nonprofits Say Staffing Biggest Challenge for Online Programs

According to a recent survey of 60 nonprofit organizations carried out by Convio, nine out of 10 organizations cited insufficient staff as the top barrier to success with online programs.

Budget constraints (64 percent), and lack of online expertise (29 percent), were also cited. These constraints, Convio argues, force nonprofits to make trade-offs regarding what online projects, events and activities they will take on and which they will have to pass up.

According to the survey results, nearly 70 percent of organizations have three or fewer staff dedicated to online programs and activities, and the complaint of resource constraints was not limited to just smaller organizations. According to the survey results, 71 percent of organizations with 10 or more staff dedicated to online activities, and 92 percent of organizations with revenue of $100 million or more, also cited insufficient staff as the primary barrier to their organization’s success.

Diverse Skills Needed

Having the right people is just as important as having more people on your online team, the report notes. Along with evaluating the size of your online team, it is equally as important to evaluate the skill mix that your team possesses. According to the survey results, online staff spends an average of 28 percent of their time on web administration followed by creative/design (24 percent), campaign management (15 percent), strategy (15 percent), analysis (11 percent) and usability (7 percent).

“The challenge here is that if your organization only has one or two employees dedicated to online, this diverse set of skills may not exist entirely in-house,” the report notes. “As a result, these organizations either do not perform these types of activities, or may have to turn to contractors and consultants outside of their organization to provide these key online skills.”

According to the survey, small organizations (those with less than $1 million annual revenue) relied on contractors outside their organization for 28 percent of the time spent on online programs each week compared to just 5 percent for the largest organizations.

The Secret of Online Success: Why Structure Matters, is available on Convio’s website, Convio is a nonprofit constituent relationship management (CRM) software firm.

* * * * *

San Antonio Businessman Bill Greehey Named 2009 Outstanding Volunteer Fundraiser  

Bill Greehey, chairman of NuStar Energy and former CEO and chairman of Valero Energy Corporation, is the recipient of the 2009 Ketchum Award for Outstanding Volunteer Fundraiser presented by AFP.

The award honors an individual who demonstrates outstanding skills in coordinating and motivating groups of volunteers for fundraising projects for the benefit of charitable institutions. Greehey received the honor in March at the Awards for Philanthropy Banquet during AFP’s International Conference on Fundraising in New Orleans.

Appointed chairman of the Community Council to End Homelessness by San Antonio Mayor Phil Hardberger, Greehey is leading a capital campaign to build Haven for Hope, a $90 million facility that will be a 22-acre, 800-bed complex that will offer more than 150 social services to the homeless and indigent. In less than two years, Greehey has helped raised more than 90 percent of the funds to build the campus from private and public sectors, including his own $5 million gift. Already being called a national model in the fight against homelessness, Haven for Hope is on track to be in full operation this year.

“I’ve always believed that you are never truly a success unless you share your success with others, so community service has always been a top priority,” said Greehey. “The NuStar employees share this philosophy, as they have given generously of their time and money to countless worthy organizations. They are the key to our special caring and sharing culture, and the reason we’ve been able to make such a difference in our communities.”

Greehey has made community service a core value in his life. He has served on the local and national boards of Boy Scouts of America, the Board of Trustees of the United Way of San Antonio and Bexar County, the Board of Trustees for St. Mary’s University in San Antonio, the board of the San Antonio Symphony and several other organizations. He’s headed up the Inner-City Games for at-risk youth and led the campaign to build San Antonio’s Alamodome. He also has mobilized thousands of company volunteers to build playgrounds for disadvantaged children, paint houses for the elderly and take part in hundreds of other worthy projects.

A major priority for Greehey has been his support of St. Mary’s University, where he earned his degree in 1960. He led St. Mary’s largest fundraising campaign ever to replace its old gymnasium with a new 3,500 seat arena. Including his own $1 million contribution, the campaign raised a total of $22 million, more than $7 million over the goal. In 2005, Greehey made the largest single gift in the history of St. Mary’s, a $25 million endowment to the university’s business program. The university subsequently named its business school after him.

In addition, Greehey and his family foundation contributed an unprecedented $25 million to The University of Texas Health Science Center at San Antonio. It was the single largest private gift ever received by the center and one of the single largest cash contributions in San Antonio’s history. The funds are being used to build state-of-the-art cancer research laboratories, and to develop recruitment, scholarship and community outreach programs.

Greehey also helped dramatically increase the level of charitable contributions raised through the PGA Tour’s Texas Open. Prior to Greehey’s involvement, the tournament was on the brink of bankruptcy and ready to leave San Antonio. But in just five years, he helped rally the community and increase contributions from $500,000 each year to more than $7 million, which at the time was the top fundraising event in the history of the PGA Tour.

"At its core, philanthropy is all about people helping people, and the very epitome of that is the volunteer fundraiser who can speak to people—one on one from the heart—and inspire them to action,” said Kristina J. Carlson, CFRE, president of Ketchum. “Bill Greehey ranks among the greats of volunteer fundraisers, because he is not only willing to give and support, but he understands how important it is for the community to get involved and rally around causes and issues. We at Ketchum are humbled to honor Bill for his amazing generosity, selflessness and leadership.”

Greehey’s amazing ability to inspire also extends to his employees. Under his leadership, Valero was just one of two companies to have twice received the United Way’s Spirit of America award, given to one company each year for excelling in community service.

His new company, NuStar, achieved a 99.5 percent participation rate for employee contributions to the United Way campaign in 2008, its second full year as an independent company. NuStar’s per capita giving is among the nation’s best, and its corporate office had the highest per capita gift in the nation last year.

“There is perhaps no greater resource for any charity than an individual who is willing to be the organization’s advocate and champion and give of themselves to support the cause,” said Paulette V. Maehara, CFRE, CAE, president and CEO of AFP. “Bill Greehey is such an advocate and champion, and his tremendous commitment to the causes he supports—his willingness to lend his voice, his knowledge, his expertise and his fundraising acumen—ensure that those causes will be successful.”

For more information about AFP’s Awards for Philanthropy honorees, go to and click on National Philanthropy Day and AFP Awards.

The 47th International Conference on Fundraising will be held in Baltimore, Md., and will feature celebrations of AFP’s 50th Anniversary! More information to come soon.

* * * * *

Member Motion Reminder

Changed jobs recently? Accepted a new challenge? Received an accolade for your work and accomplishments? Let your colleagues and AFP know! Simply send your current AND new job information (including city and state/province), or information about your recognition, to Please include the words "member motion" in the subject line.

* * * * *

Nominations Being Accepted Now for AFP Board of Directors

AFP is seeking nominations of qualified candidates to serve on its 2010 Board of Directors as a district director or as an at-large director. Forms are due on or before July 31, 2009. To nominate someone for AFP’s Board of Directors, go to the AFP homepage,, and click on the item in the to-do list regarding board nominations. Or see the electronic version of this story in eWire.

* * * * *

Nominations Open for Foundation for Philanthropy Board

The AFP Foundation for Philanthropy is now accepting nominations for chair-elect (due July 10) and for officers and directors (due July 24). For more information and for a nomination form please visit the AFP Foundation for Philanthropy website at

* * * * *

AFP/APRA Summit: Organizational and Skill Evolution for Changing Times

As a fundraising leader in your organization, you must be a pioneer in finding new ways to work effectively in today's economic situation—to do more with less. AFP and APRA realize the incredible pressures facing professional fundraisers now, and have brought together innovators who can help you and your team develop new skill sets, reallocate resources and expand professional networks. The event takes place July 28, 2009, at Boston Marriott Copley Hotel in Boston, Mass. Go to and click on Education and Career Development. Then click on Executive Institutes.

* * * * *

Don't Miss Two Upcoming Great Webconferences to Improve Your Fundraising!

(To register go to and click on Education and Career Development—AFP Web/Audioconferences)

Evaluating Your Development Program – Presented by Linda Lysakowski, ACFRE
How does your development program measure up to accepted standards? Are you doing as well as your competition? Is your development program growing or is it stagnant? Does your organization have a philanthropic culture? What tools can help you assess your performance? How do you find the time to "take stock" of your program? These questions and more will be answered in Evaluating Your Development Program: How Do You Measure Up? presented on Wednesday, June 10 at 1 p.m. EDT.

Making the Most of Email Marketing – Presented by Allison Van Diest of Blackbaud
There's simply no faster or more cost-effective way to reach out to supporters and keep your organization top of mind than through a well-organized and managed email marketing program. This session will highlight proven messages to help you inspire action from your email recipients, as well as tools to help you plan, develop, launch and manage a successful program. Don’t miss Making the Most of Email Marketing: Optimizing Your Message for Today's Medium presented Thursday, June 25 at 3 p.m. Eastern.

4300 Wilson Blvd, Suite 300, Arlington, VA 22203 • 703-684-0410 | 800-666-3863 | Fax: 703-684-0540
©2009 AFP. This site content may not be copied, reproduced or redistributed without prior written
permission from the Association of Fundraising Professionals or its affiliates.
Privacy Policy | Feedback | Contact Us | Advertise with Us