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AFP Offers Fundraising Tips, Guidance in Difficult Economic Times

(March 23, 2009) AFP has developed a new guidance document that contains tips and advice for charities trying to raise funds in the current economic environment.

Fundraising in a Difficult Economy, developed by AFP senior leaders and members of its Communications and Marketing Committee, contains 11 key points and perspectives, along with numerous strategies and tactics, which charities can use to connect with donors and raise critically needed funds. The short document is available free of charge on the AFP website.

“We’re committed to ensuring that all members achieve fundraising success, even in this difficult environment,” said Paulette V. Maehara, CFRE, CAE, president and CEO of AFP. “While we can’t provide unique and individualized guidance for each member, we can provide resources that members can use to increase their chances of success.”

Maehara noted that the guidance wasn’t meant to be exhaustive and that some organizations may find the guidance more useful than others. “We see this document as the beginning of a conversation about how to respond in the current climate and best practices that organizations can share.”

AFP is asking for feedback, ideas and success stories that it will share via its website and possibly another guidance document in the future.

The document can be found in the Attachments section below.

Additional Resources

The association has also created an online fundraising toolkit—a collection of the best fundraising stories and columns on the Internet—that organizations can access to get additional ideas and inspiration. The toolkit and other resources can be found here.

Another way AFP is trying to help members succeed is by offering its Ready Reference Series free of charge to members. The booklets are practical, how-to guides containing tips and advice on a variety of subjects including board development, major gifts, capital campaigns, special events and reviving a donor file. All nine booklets (including six in Spanish and one in French) can be downloaded and printed for free by logging into the Member Gateway on the AFP website and clicking on “Member Resources.”

“The value of a professional association lies in its ability to help members grow and learn and support them when times are tough,” said Maehara. “This is certainly one of those times, and we are committed to doing everything we can to help members raise the funds their organizations need.”

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