AFP Top Ten Fundraising Tips (Week of September 5, 2018): Year-End Acknowledgements, Matching Gifts, Asking Amounts, Galas & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. NOW Is the Time to Prepare for Your Year-End Appeal Acknowledgement Process (bloomerang): Want to be great at donor retention? Simply take an EQUAL or nearly equal amount of time to plan for the year-end appeal acknowledgement process as you did for the appeals themselves!
2. It’s a Match (A Direct Solution): Matches work for every donor level and virtually every fundraising situation. Here are some good thoughts on putting one together for your fundraising campaign.
3. Major Gifts in Ten Minutes a Day (The Weekend Briefing): Pay yourself first. For fundraisers that means making the time or, if need be, fighting for the time to get out on a visit. If you can give yourself the gift of ten minutes, that will happen.
4. Twenty-Six Ways to Show Your Donors They Matter (Hands on Fundraising): There is no end to the ways you can create great experiences for your donors. Here is a list to get your creative juices flowing.
5. Five Ways Your Nonprofit Can Use Behavioral Science to Raise More Money Online (Nonprofit Tech for Good): Essentially, behavioral science is the study that talks about how and why people make the decisions they do. You can use it to engage your supporters and raise more money.
6. Six Ways to Get Ready for GivingTuesday (Hilborn): The next GivingTuesday falls on November 27th, 2018—mark your calendars! Here are some helpful tips to get you set up.
7. Year-End: Ideal Asking Amounts (The Agitator): Do you really know the best “ask amount” for each donor? Many fundraisers really don’t know. And the result? They’re often leaving massive amounts of money on the table.
8. How to Create Donor Newsletters…That Don’t Suck (Funding Change): Your newsletter is NOT for talking about how great your organization is, writing about the new staff you just hired or the award your board chair just got, or for your executive director to write a letter on the state of the world.
9. How to Organize the Perfect Fundraising Gala (Forbes): An exhaustive, but good, review of many aspects of fundraising galas, with some good perspective from different organizations.
10. Do You Know Your Board Members (BoardSource): We often make the mistake of assuming we know what others want or what they are like. There’s a difference between being a difficult board member and being a different board member. A very good read.