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AFP Top Ten Fundraising Tips (Week of July 18, 2018): Ugly Fundraising, Socks, What We Can Learn From the Babysitter’s Club & More!

Resource Center - Foundation

Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?

Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:

1. The Science of Improving Online Donations (Nonprofit PRO): If we like our online giving to be easy, why aren't more organizations simplifying the online giving experience to make it easier for people to give? Luckily, there are some proven scientific laws developed by leading behavioral scientists that can help us simplify the online giving process.

2. Donors Using Desktop Computers Still Backbone of Online Giving (The NonProfit Times): Online revenue for nonprofits grew by 23 percent during 2017, after 15 percent growth in 2016, with email revenue accounting for 28 percent of all online giving. That gain came even as email open rates declined.

3. Facebook Will Chip In For Users' Birthday Fundraisers (CNN): The social network will donate $5 to every newly created fundraiser posted on a US user's birthday. The fundraiser must support one of the 750,000 vetted US nonprofits approved to raise money using the platform.

4. Socks Kick Off New Era of Fundraising Premiums (The Chronicle of Philanthropy): Socks are becoming the new tote bags when it comes to fundraising premiums. Public radio stations, environmental groups, and a laundry list of other nonprofits are attracting donors by offering them socks that show off their favorite causes.

5. The Beauty of Ugly Fundraising (moceanic): How many times have you heard people complain about fundraising — especially direct mail:  It’s so ugly! But here’s the reality:  In fundraising, ugly works.

6. Six Nonprofit Marketing Lessons Learned from The Baby-Sitters Club (JC Social Marketing): Way before women defined themselves as a Carrie, a Samantha, a Miranda, or a Charlotte, there was a Kristy, a Mary-Anne, a Stacey, or a Claudia. Within the first book in The Baby-Sitters Club series, there are a multitude of marketing ideas that can apply to just about any nonprofit, large or small.

7. Power of Storytelling | The Most Moving Gratitude Report I’ve Ever Seen (Pamela Grow): The term “annual report,” on its face, can sound technical and stodgy, because reports so often evoke images of data in the form of numbers and charts. Even your oh-so clever infographic or postcard can’t save it. But what happens when you flip it — and give your donors the credit?

8. Avoid “Fact Traps” When Writing Grant Proposals (Bloomerang): Far too many well-intentioned grant writers write what they (the grant writer) want the reviewer to know, instead of answering the questions asked in the application.

9. Predicting the Future: Driving Fundraising Outcomes with Models (npENGAGE): After 14 years of delivering and selling them, David Lamb has learned a few things about what it takes to make good models—things that will make any statistical analysis better. Without these fundamentals, you could end up completely off the rails!

10. 20 Tips to Help You Dress for Nonprofit Success (Nonprofit AF): Vu Le talks about how we dress in fundraising is critical to our work, determining how we and our organizations are perceived, and offers some tips on dressing for success. Sort of.

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