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AFP Top Ten Fundraising Tips (Week of June 20, 2018): Non-Cash Gifts, General Operating Funds, The Discover Process, New Tax Law & More!

Resource Center - Foundation

Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?

Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:

1. You Don’t Like It? Who Cares (Future Fundraising Now): It doesn’t matter what you think is attractive or effective or not. It matters what your donors think.

2. New Research Proves Cash Is Not King in Fundraising (Michael Rosen Says): New research shows that if you want to raise significantly more money for your nonprofit organization, you need to diversify the types of gifts you seek from individuals. Relying solely on cash contributions will likely stunt your organization’s growth.

3. The Ethical Argument for General Operating Funds (Nonprofit AF): Many funders still painfully, frustratingly, aggravatingly refuse to provide general operating funds. Vu Le suggests perhaps trying a different argument.

4. Making Sense of Conflicting Information About Philanthropy (LinkedIn-Kevin Feldman): Fewer Americans are giving to charity, yet there is a record-breaking $410 billion in "charitable" giving? How can this be? The fact is, these trends have been building for decades.

5. The Discovery Process: How to Tell if Your Prospect is Going to Make a Major Gift (Fired Up Fundraising): You want to find out: “Does this individual have the ability to make a significant gift to your organization, and are they inclined to do so? You are trying to figure out if your major donor prospect is REALLY a prospect. You’re qualifying and re-qualifying your important prospects, over and over.

6. Time is Not on Your Side in Fundraising (LinkedIn-John Pepperdine): Everyone knows staying in contact with your donors is a good thing. But if you're an executive director or development director, there always seems to be a reason not to make that call, email or other connection with them. The trouble is, time is NOT your friend and is NOT on your side.

7. Targeting Major Donors Versus a Wider Donor Base (Sumac): A common dilemma for nonprofits who rely on fundraising is whether to target large contributors or aim for a wider donor base, resulting in more smaller donations. Certainly, a mix of both is ideal, but when concentrating (often sparse) engagement resources and efforts, there are benefits and drawbacks to both objectives.

8. Fundraising in the Latino Community (FUNdraising Good Times): Pearl and Mel Shaw speak with  Magallon Puljic about what fundraising and philanthropy look like in the Latino community.

9. What the Simpsons Can Teach Us About Retention Rate (The Agitator): You are investing more in both donor-focused retention efforts and new ways to bring in the right donors for your program.  Surely, your file will grow and your retention rate will increase. But when you look at the stats a year later, your file has grown.  But your retention rate is down.  Did you invest poorly? No, you’ve just found Simpson’s paradox.

10. Tie Donors to Your Mission, Not A Tax Incentive (Bloomerang): Worried about the new tax law? You have an opportunity to make sure that these donors are tied into your mission, not the tax bracket. By getting them truly involved with you, then you open up the door to stewarding them into major or estate gifts.



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