AFP Top Ten Fundraising Tips (Week of June 13, 2018): Overcoming Rejection, Letting Go of Donors, Your Major Gift Organization Structure & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. How to Pitch a Nonprofit Story to the Media (The Balance): Most nonprofit story ideas are not breaking news, and may not appear relevant and newsworthy at first blush. However, there are tactics to overcome our stories' shortcomings and to make them appealing to a reporter.
2. Does Your Fundraising Secretly Say, “Don’t Bother Giving”? (moceanic): Are you asking for amounts without bothering to let donors know the impact they’ll be having, what they’re making possible if they give $50, $100 or $250? Maybe you’re really saying, don’t bother giving to us.
3. Major Gift Organizational Structure (The Veritus Group): A five-part series about putting major gift programs into the right organizational structure. Part one looks at what most organizations get wrong in putting together a major gift program.
4. Using Design Thinking to Help Nonprofits Fundraise (Harvard Business Review): Interviewing donors and performing quick, inexpensive test runs goes against the grain of the conventional wisdom of fundraising. But a new generation of social innovators is showing that experimentation rather than formulaic diversification might be the best route to mitigating risk in developing a funding stream.
5. Letting Go of Donors (The Agitator): Despite the importance of trying to reacquire lapsed donors, sometimes you just have to know when to call it off with a donor. Nick Ellinger talks about this most horrible, but important, of moments.
6. What Does Hockey Have to Do With Fundraising? (Annual Fund Lab): What does a winning season of hockey – played in the desert where it hit 104 degrees today, mind you – have to do with Fundraising? Turns out, there’s a lot we can learn, according to Clay Buck.
7. Ouch! How to Take the Sting Out of Rejection (Michael Rosen Says): If rejection diminishes your mood and energy, your chance of success during your next prospect or donor contact will likewise be diminished. So, what can we do to develop a healthy mindset toward rejection? Michael Rosen discusses.
8. Saying Thanks Is Important for Fundraising (Notes on Nonprofits): Yes, you know how important thank-you letters. So, make you sure do them right. Alyce Lee Stansbury with a few tips and pointers that are worth remembering, even if you’d been doing them awhile.
9. Why Tell Stories? So Donors Won't Fight You (Future Fundraising Now): With data, we naturally put up our dukes to try to refute the information. Fill your content marketing with facts and numbers and you’ll stop your readers dead in their tracks. It makes them feel combative. Go with stories!
10. Fundraising Isn’t about Money…Neither Is Giving: Part 1 (The Nonprofit Quarterly): Fundraising and giving aren’t about money. Donors give through your organization to achieve their own desires…to fulfill their own aspirations…to live out their own values. Your organization is the means to the donor’s end. Simone Joyaux explains.