AFP Top Ten Fundraising Tips (Week of June 6, 2018): Bad Newsletters, Using the Summer, Recurring Gift Programs, What Donors Look For & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. Nonprofit Newsletters Donors Abhor (Bloomerang): Most donor newsletters are boring to the point of numbness. Donors want to be engaged, not anesthetized. If you mostly brag and make broad promises, you’ll fail to create interest or trust.
2. What Your Board Should Learn from Starbucks (The Agitator): What if I told you Starbucks spends $1,400 to acquire a customer who starts off by spending $4.25 for a Caramel Frappacino®. Most boards, CEOs and even a lot of fundraisers would say Starbucks is foolish — until they learned that the 20-year Lifetime Value of a Starbucks customer is $14,099. Similar thinking holds true for your charity and your donors.
3. Top Tips for Nonprofits Recruiting on Campus (Village Vibes): Nonprofits can provide intense emotional and professional fulfillment but cannot always pay a wage that is competitive with some for-profit employers. So, it’s crucial for nonprofit employers to develop a unique recruitment strategy that builds on the sector’s strengths and appeals to young people.
4. Four Underrated Tips for a Successful Fundraising Event (AmFund): Sometimes, it only takes a few small tweaks to your planning stages to ensure a successful fundraising event. Take a look at these four tips that are often overlooked and underrated by many organizations.
5. The New World of Charitable Giving - 5 Traits That Donors Look For (AFP LinkedIn-On Fundraising): Foundation, corporation, and individual donors consider many factors when deciding who will receive major gifts. You might be surprised to hear that their giving has less to do with the recipients and more to do with how the giving will reflect back on themselves.
6. Six Tips for Utilizing the Summer Months to Set Yourself up for Success (CCS Fundraising): Summer is also an important time to plan for the months ahead, when development activity quickly swings into full gear. By mapping out a thorough game plan, you’ll be glad you took advantage of this time.
7. Inspiring Donors Isn't Enough! Three Keys to Pave the Way to Meaningful Giving (Advancement Resources): What would you do if I gave you a million dollars? As we work to grow a culture of philanthropy at our organizations, it is essential to prepare all team members for the possibility that they might be asked what they would do with a contribution.
8. Creating a Recurring Gifts Program (Network for Good): Recurring, or monthly, gifts programs provide the regular income you can depend on, while simultaneously building your donor base. Monthly gifts add a boost to your monthly revenue that can also free you up to tackle additional fundraising efforts. But what’s the best way to create one for your organization?
9. Could Impact Investing Replace Charitable Giving? (ThinkAdvisor): A new study by the Women’s Philanthropy Institute finds that both men and women embrace impact investing as a means of achieving social and financial returns. However, gender differences exist in how they approach impacting investing.
10. Ten Secrets to Being Awesome on Instagram for Nonprofits (The Balance): If you are not tapping this Instagram market, you may be leaving a lot of potential on the table. What makes Instagram different from social media networks such as Facebook or Twitter is the way people use it. Instagrammers frequently check the site, often several times a day, and engage with posts at a much higher rate than with other social networks.