AFP Top Ten Fundraising Tips (Week of May 16, 2018): Donor-Centricity, Stewarding Monthly Donors, Understanding Legacy Giving & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1) Is Fundraising Sales? (And Does It Matter?) (Annual Fund Lab): Yes, in some ways, it’s a matter of semantics, but it does have consequences for our profession. An interesting discussion by Clay Buck.
2) Boost Your Donor Experience (Network for Good): It’s impossible to read the minds of one-time donors to know what moves them to give, you can gain insight by listening to your existing loyal donors. This article shares a process you can use to collect this knowledge.
3) The Path to CEO and Board Partnership: How to Supercharge Your Board (NonProfit PRO): A common feature of successful nonprofits is a highly engaged board of directors. If your board is falling short of this goal, there are steps that you can take to improve their performance.
4) If Your Fundraising Looks "Professional," Expect Trouble (Future Fundraising Now): If you want to be heard, you have to sound different. You'll defeat yourself if you strive for perfect professional congruence with the surrounding material.
5) Donor-Centricity. Are You Faking It? (Pamela Grow): A post from last year but still very powerful that asks several questions which should (hopefully) make you rethink the culture of philanthropy at your organization.
6) Top 3 Ways to Steward Monthly Donors (A Direct Solution): Just because someone signed up as a monthly donor doesn’t mean he or she doesn’t want to hear from you. You must engage with them, unless they told you upfront they didn’t want to. So, here are my top three ways to steward monthly donors.
7) Getting Attention From Your First Word: Top Tips for Memorable Pitches (Medium): You only have a couple of seconds to grab people’s attention these days before they stop listening to you and start fiddling with their smartphone. You need to hit them hard with an interesting first word or phrase and a crisp story that is full of credibility and surprises.
8) The Opposite of “More” Is Not “Less”; It’s “Better” (The Agitator): For generations direct response fundraisers have been steering the fundraising car with little more than two controls: the gas pedal and the brake pedal. Seldom, given this herky-jerky approach, is any attention paid to long-term essentials: who are these donors and why do they give.
9) What the Recent Facebook Controversy Teaches Us About Non-Profit Marketing and Communications (Hilborn): The changes at Facebook shouldn’t just make us rethink our Facebook strategy, but also review our entire communications approach.
10) Legacies, They’re Nowt to Do With Thee!* (SOFII): In an extension of an earlier talk, Ashley Rowthorn explains how developments in neuroscience can help run a great legacy campaign. *Roughly translated from the Yorkshire dialect, the headline means ‘Legacies are not really about you!’