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AFP Top Ten Fundraising Tips (Week of April 25, 2018): Email Subject Lines, Using Data, Breaking Out of the Mundane & More!

Resource Center - Foundation

Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?

Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:

1. Getting Out of the Mundane (The Veritus Group): If you are honest, there are sometimes you just don’t feel exceptionally motivated to connect with donors. Here are some ideas to keep your spark going during the times you don’t feel motivated.

2. Your Donors Want to Know: Will You Still Love Me Tomorrow? (Hands On Fundraising): Tell the truth: does your organization love them and leave them? Or do your donors truly know that you care about them?

3. How to Choose The Best Fundraising Counsel For Your Nonprofit (Forbes): Many nonprofits waste hours of precious time and energy only to be left frustrated and fail to achieve their fundraising goals because they chose the wrong partner. Here are seven things organizations should keep top of mind when considering hiring fundraising counsel but often neglect to do.

4. A Story That Wakes You Up in Your Career (SOFII): An emotional, heart-breaking and inspirational tale about fundraising with lessons on innovation, storytelling and responding to feelings.

5. Five Ways to Improve Your Nonprofit Email Subject Lines (Next After): There are many reasons why people don’t read your emails and one of the biggest is that they don’t even open them. The subject line can play a crucial role in changing that.

6. Six Dumb Reasons for Not Sending a Charity Newsletter (Moceanic): Tom Ahern dispenses with a number of common (and weak) excuses that keep organizations from committing to a donor newsletter.

7. Behind the Numbers: Using Your Data to Create Better Donor Experiences (Network for Good): Through data analysis of the information in your donor management system, you can obtain insights that will help you create a better experience for your donors and motivate them to give more over time. Here’s what you can learn from the numbers and how to improve your donor experience.

8. Five Questions Truly Exceptional Bosses Ask Their Employees (Flipboard): Five questions that will encourage employees to focus on continuous improvement. Or, questions to ask your boss to keep her or him to get their ideas about how you’re doing and what’s working.

9. Be Intentional With Board Solicitation (Hardy Smith Consulting): Naturally, organizations want to attract the best possible board members, but wishing doesn’t make it so. The recruitment process must be intentional. But where to start? Here are the well-structured approaches of three successful organizations.

10. Ten Killer Ways to Get Your Nonprofit Shared on Social Media (Maximize Social Business): What do you do if your content isn’t getting shared. Claire Axelrad has some good suggestions.



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