AFP Top Ten Fundraising Tips (Week of April 4, 2018): Being Donor-Centered, Donor Service, Women CEOs, Using Twitter & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. Why is it So Hard to be Donor-Centered? (Ann Green’s Nonprofit Blog): Before you send your next appeal, thank you letter, or newsletter, run it through this donor-centered checklist.
2. Tell Me a Story and We'll Write the Future Together (Hilborn): Want to help a donor create a meaningful, values-driven legacy? Listen to the things that matter to them and then tell them a story of how their dream can make a positive difference in the future of the beneficiaries of your organization.
3. Inject Kindness and Generosity into Your Major Gift Culture (The Veritus Group): The reasons for our bad behavior are often hidden, not only from ourselves but from others as well. And getting into a fight isn’t going to solve it. Maybe it’s time for some kindness and generosity.
4. The Value of Random Amazement (The Agitator): Solving the donor service part of the retention puzzle is no mystery. Neither does it have to involve high costs. It does, however, require attention, planning, hard work and focus. All worth it if good service prevents 1 out of every 5 donors from abandoning ship.
5. Their Breakthrough Formula: Women CEOs (Korn Ferry Institute): These women who defied the odds, who’ve demonstrated their strength of character and wit, collectively scored in the 99th percentile when compared to Korn Ferry’s benchmark CEO assessment, which gauges typical traits and drivers.
6. Six Assumptions You Should Make About Donors (Future Fundraising Now): Jeff Brooks takes a great infographic about the customer experience and applies it to your donors.
7. Three Reasons Why Nonprofits Should Focus on the Donor Experience (Bloomerang): The average donor retention rate in the U.S. after the first gift is around 45 percent. Without a focused effort to convert those one-time donors to regular, loyal supporters, nonprofits may struggle to generate enough new donations to reach their fundraising goals.
8. Storytelling Inspiration File: 11 Different Reasons Nonprofits Are Using Stories (moflow): When it comes to storytelling, our audiences may include, but go far beyond “donors.” Nonprofit communicators support multiple goals and objectives: so do their stories. Here’s a handy “inspiration” file to help you tie your stories back to your organization’s multiple communications objectives.
9. Alexa Users Can Now Donate to More Than 40 Charities Using Their Voice (The Drum): Amazon is upping its charity game: the company has rolled out an Alexa skill that lets users ask the voice assistant to make a donation to a charitable organization.
10. The Ultimate Cheat Sheet for Expert Twitter Marketing (Hub Spot): With 200 million members, Twitter is one of the most popular social networks out there. To help ensure you're not missing out on any of Twitter's great marketing benefits, here’s the “ultimate cheat sheet” to help turn you into a Twitter marketing expert.