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AFP Top Ten Fundraising Tips (Week of March 27, 2018): Longer Letters, Donate Buttons, Improving Responses Rates & More!

Resource Center - Foundation

Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?

Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:

1. All Fundraising Appeals to the Emotions (Future Fundraising Now): Emotion is not a tactic. You can't turn it on or off. You can't decide it's unethical, ineffective, or annoying and replace it with non-emotional fundraising. Like it or not, your fundraising is bursting with emotion.

2. There’s No Free Lunch in Fundraising: Why You Need Overhead (bloomerang): You really, truly must spend money to raise money. If you think otherwise, you’re naïve or foolish. And you have to spend enough money. How much? Enough to get the job done without leaving money on the table.

3. Why Your Boss Is Wrong – Long Letters Do Work Better In Fundraising (moceanic): Jeff Brooks has tested long letters against short many times. In direct mail, the shorter message only does better about 10 percent of the time (though a short message does tend to work better for emergency fundraising).

4. Three Campaigns That Are Redefining Success In Peer-to-Peer Fundraising (Forbes): Research found that many charities are staging multiple campaigns rather than focusing all of their energy on one national-scale series. Peer-to-peer fundraising is becoming much more diverse — and much more efficient — than ever before.

5. How to Get Donations From 4 Types of Donate Buttons (Wired Impact): If you’re looking to boost the number of donors giving to your nonprofit, there are four places where you can set up donation buttons in addition to your website. Here’s a breakdown of each option by who you might reach, how to get it, processing, payout, the donor data you receive, and what it looks like in the real world.

6. How Nonprofit Organizations Can Better Support Fundraisers: An Interview With Kishshana Palmer (Charity Village): Mazarine Treyz talks with Kishshana Palmer about how charities can keep good fundraising staff, and what they lose when they don’t stay.

7. How to Keep Your Funding Proposal Out of the Trash Bin (Imagine Canada): It’s always good to have a nice, new primer on writing grant requests. Some nice reminders and good resources that you may not have used before.

8. It’s Time for the Public to Understand Nonprofit Business Models (The Nonprofit Quarterly): The public remains largely uneducated about the variables of various nonprofit business models, and it is our job to make sure that problem does not persist. Because of the diversity of organizational types in the sector, managing these various models can get very complicated.

9. Improving Your Donor Retention and Response Rates (Movie Mondays): Tom Ahern talks about different ways to improve your donor retention rates as well as your direct mail and communications response rates. He also shares the 13 strongest words with you.

10. How to Develop Nonprofit Membership Levels That Inspire Giving (LinkedIn-Robin Cabral): In this article, Robin shares how to inspire your donors to move up the ranks in your nonprofits’ membership program by creating membership levels that are experiential, not transactional.

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