AFP Top Ten Fundraising Tips (Week of February 26, 2018): Questions to Ask Donors, Communicating with Purpose, Newsletter Titles & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. Perfect Is the Enemy of Good Fundraising (Blue Sky Philanthropy): Here are a few signs that striving for perfection may be getting in the way of being an effective fundraiser – and how to overcome that Type A tendency to get everything EXACTLY RIGHT ALL THE TIME. You know who you are!
2. A New Major Gifts Portfolio Doesn’t Need to Mean Major Headaches (AFP New York City Chapter): It’s happened to all of us – suddenly you’re responsible for a new major giving portfolio! Where do you begin? Here are 5 questions to ask yourself, and some accompanying suggestions to help you navigate and prioritize your new portfolio.
3. When A Funder Takes Your Nonprofit Off Course (Social Velocity): Some thoughts on what to do when a potential amazing gift simply isn’t in alignment with your organization.
4. Communicate With Purpose: Understanding the Power of Why (Kivi’s Nonprofit Communications Blog): Groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. Instead, they are adept at articulating why they do what they do.
5. Let’s Ban the Title Newsletters – All In Favor? (Development Consulting Solutions): The one best for nonprofit newsletters – stop calling them newsletters. How about something along the lines of “Your investment report?” or what about “Your impact statement?” or perhaps even “Your insiders report?”
6. The Most Important Question You Aren’t Asking Your Donors (The Fundraising Authority): People (including donors) like to share their thoughts and expertise. Asking for advice is a great way to make your donors feel like part of your team.
7. Dealing with Ignorant Donors (The Veritus Group): When a donor says something that is off-putting or ignorant, you should receive the statement with compassion and benefit of the doubt. Why? Because more often than not, the donor either did not mean to say it or they really do not know the facts.
8. Should Fundraisers Friend Donors on Facebook? (Bloomerang): A thoughtful post exploring both sides of the argument of whether a fundraiser should become friends with a donor on Facebook.
9. Marketing is Not Fundraising (Imagine Canada): Marketing communications needs to be recognized as a valued and necessary part of moving an organization toward fulfilling its mission. Without this recognition and value, marketing communications in the sector will continue to be viewed as a luxury, frill, expense/overhead or even a “bad word” – which holds nonprofits back.
10. Mobile Donors: 4 Strategies for a Stronger Relationship (Association of Donor Relations Professionals): Incorporating mobile-friendly strategies into your fundraising events is a great way to develop in-person relationships with your mobile donors and get them active in your nonprofit’s community.