AFP Top Ten Fundraising Tips (Week of February 12, 2018): Special Valentine's Day Top Ten: All About Donors and Donor Love!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. Twelve Ways to Send Your Donors Love With a Valentine (Fired Up Fundraising): Have you considered Valentines for donors this year? A charming, thoughtful Valentine can express your appreciation to your donors in a delightful way. After all, they are the generous, wonderful people who are making your work possible. Gail Perry explains.
2. Top 7 Drivers of Donor Love and Loyalty (Bloomerang): Trust. Personal link to you. Performance in accomplishing your mission. Tangible link to beneficiaries. Multiple engagements. Shared beliefs. Choice and quality of communications. Seven drivers, and they’re all within your control.
3. Thirteen Valentine’s Day Fundraising Ideas and Strategies (Whole Whale): February 14 is possibly the biggest untapped day of giving on the calendar. So get thinking about what you can do with these strategies.
4. Eight Top Ways to Send Nonprofit Donors Love on Valentine’s Day (Clairification): There are 364 other days each year on which you can fundraise. This year why not dedicate Valentine’s Day to giving, not asking?
5. Twenty-One Ways to Make Donors Your Valentine (Bloomerang): Need some ways to make your donor feel good this Valentine’s Day? Jay Love has 21 good ideas!
6. Seven Ways to Show Your Supporters Love On Valentine's Day (Crowdrise): Yes, seven more ideas that go above and beyond the simple “thank you” email to show your supporters how much you appreciate them.
7. Could Face-to-Face Fundraising Be Flawed? (NonProfit PRO): In-person solicitation can come in a variety of styles, so the takeaway is: we have to be ready, adjust and personalize.
8. Does Your Donor Communication Tell Donors What’s Next? (John Haydon): What’s next? A simple way to set the tone for an ongoing relationship is to consistently answer this question. It’s your job to set expectations and tell donors what’s next at each step in the relationship.
9. Donor Thank You Calls: Your Key to Raising More Money This Year (Garecht Fundraising Associates): Many organizations figure they don’t need to make calls to major givers after the gift, because they just had a conversation to solicit the gift… and they don’t want to overwhelm the donor. And most non-profits never call lower-dollar donors to thank them for their gifts. Those could be costly mistakes.
10. Brainstorming Donor Identities (The Agitator): Remember that the goal of a good segmentation – including an identity segmentation – is to minimize difference among group members and to maximize difference among different groups.