AFP Top Ten Fundraising Tips (Week of January 22, 2018): Using Emotional Appeals, Planned Giving, Prospect Research & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. The One Word That Shouldn’t Appear in Your Nonprofit’s Email Newsletter Subject Line (bloomerang): What is the purpose of an email subject line? In my opinion, it serves only one: to get the recipient to open the email. And “newsletter” doesn’t usually work.
2. Understanding the IRS Form 990 (Foundation Center): IRS Form 990, the full-length version, is arguably the most detailed tax return the average person is likely to encounter. As a fundraiser, it’s important to know what the Form 990 is all about.
3. Identify Strategic Content Partnerships to Reach New Audiences (Classy): Instead of just asking the question, “How do we grow our audience?” you can also start asking, “Who already has the audience we want? And how can we partner with them?”
4.What Fundraising Metrics Are Worth Measuring? (Let’s Talk Nonprofit): There’s lots of things you COULD be measuring. What SHOULD you be measuring?
5. Are You Ready for a Capital Campaign? Steps to Take Before Deciding (The Chronicle of Philanthropy): Here are three steps to take to assess your nonprofit’s capacity for a capital campaign.
6. Six Big Mistakes Small Organizations Make With Fundraising (Hands on Fundraising): Mistakes come from good intentions – being careful with money, working diligently, caring so much. But in making do, you starve your organization’s future to pay for today. And you don’t have to!
7. How To Build An Unbreakable Bond With New Donors (Blue Sky Philanthropy): The early part of the year is the prime time to begin the crucial process of bonding with your new year-end donors. Let’s walk through it: what does an ideal bonding process with your new donor look like?
8. Create a Fundraising Message that Gives Your Donor Meaning and Purpose (Garecht Fundraising Associates): Your donors are looking for more from life, and your nonprofit is a way for them to find what they are looking for, and to make a positive impact on the world.
9. The Cradle of Relationship Fundraising: The Botton Village Story (SOFII): The Botton Village story clearly shows the value of delivering a great donor experience consistently, as donors stay longer and happily give more.
10. Top Ten Scary Things About Fundraising in A Small Nonprofit (Get Fully Funded): An older post from Halloween, about spooky things that leave small charities worried and outside of their comfort zone.