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AFP Top Ten Fundraising Tips for the Week (November 1, 2017): Major Gifts, #GivingTuesday, Year-End Giving, Changing Donor Wants & More

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Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?

Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:

1. Nine Ways to Make Major Giving Happen Online (The NonProfit Times): If you think that major donors rely solely on face-to-face interactions when making giving decisions, you may want to reconsider the idea. They often rely on the Internet to conduct research on charitable organizations, their programs and how well they are fulfilling their missions.

2. Thirteen Year-End Nonprofit Fundraising To-Do’s (Bloomerang): Fifty percent of nonprofits receive a majority of their annual contributions from October to December. Twelve percent of all giving happens in the last three days of the year. So yeah, year-end fundraising is CRITICAL. Here are some ideas.

3. Rules for Board Member Fundraising (Fired Up Fundraising): Gail Perry has a series of free blogs and posts about key rules for getting board members engaged in fundraising. Rule 5: Major Gifts Bring in the Most Money for the Least Effort.

4. How the Giving Habits Of The Super Rich Are Changing (Forbes): In the past, the wealthy turned their attention to philanthropic giving only as retirement approached. But no longer. The ultra-wealthy have been starting their philanthropy at younger and younger ages and paying ever-closer attention to the enterprise of giving.

5. Don’t Believe Any Wealth Indicator Scores (The Veritus Group): Wealth indicators CAN be helpful, but they are just one tool to use. Don’t put all your eggs in the wealth indicator tool basket!

6. What Happens When You Lose 65% of Your Donor Base in One Year?  (Nonprofit Storytelling Conference): The United Way of Pickens County lost 65% of its donor base in one year. And here’s what the organization did to turn things around. Spoiler: It involved storytelling.

7. New Data Reveals Giving Tuesday Is a Goldmine of New Donors (Classy): In 2016, 3.5 percent of all transactions on Classy occurred on Giving Tuesday alone. That’s 13 times more than a typical day on the platform. These incredible Giving Tuesday data spikes speak for themselves: people are participating in the movement, and it warrants your attention.

8. The Surprising Truth About Donor Fatigue and What Nonprofits Can Do to Avoid It (Beth’s Blog): There’s been a lot of talk about donor fatigue lately. But Bath’s team at Global Giving did a little digging into their own data, and they are not seeing major evidence of donor fatigue.

9. Movember, Ice Buckets, Fun Runs: Why Philanthropy of The Body Is the Rage (Business Standard): Researchers are only just starting to grapple with embodied philanthropy as a new kind of pro-social behaviour. The body’s visibility and ability to communicate to others is an important element in raising awareness of a cause.

10. What Donors Want (SOFII Podcast): Alfonsina Peñaloza, program officer for Global Development and Population at the William and Flora Hewlett Foundation in California, manages a portfolio of 47 grants, and talks about the alchemy of a successful grant proposal and the most common fundraising mistakes she sees. 

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