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AFP Top Ten (Week of July 19, 2017): Getting That First Meeting, Fundraising Metrics, Storytelling Tips & More!

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Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?

Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:

1. Foolproof Ways to Get a First Meeting with a Major Donor (Amy Eisenstein): The first step to cultivating a productive relationship with your prospective donors is a one-on-one meeting. You may be one of many fundraisers who’ve struggled or failed to get that first meetings with donors. Frustration leads to quitting. But, quitting never cultivates.

2. Five Big Issues All Fundraisers Face (The Guardian): The past two years have been tough for charity fundraising in the UK, with higher donor expectations, increased regulation, cuts to traditional funding streams and more competition. Here are five issues fundraisers everywhere need to address.

3. New Frontiers in Philanthropy: A Discussion at AFPNYC’s Fundraising Day 2017 (HuffPost): Four key areas where leaders – CEO’s, heads of development and strategy directors – need to pay attention as they stay abreast of prevailing winds in the sector.

4. Response Rate Testing and Statistical Significance (Analytical Ones): Ewww, statistics? Yep, a good short read on testing response rate differences and what it means to be statistically significant.

5. 127 Facts You Probably Didn’t Know About Video Marketing (Websitebuilder.org): Yep. 127, would you believe. Interesting stuff too, and well worth perusing.

6. Metrics for Fundraising: Donor Retention Made Easy! (Fired Up Fundraising): Roger Craves blogs about the fundraising metrics you MUST track in order to increase your donor retention.

7. Gun Raffles, Beer Pong and the Great Pumpkin: Why You Need a Gift Acceptance Policy (Nonprofit PRO): Always a good subject to review, whether you’re new to fundraising or been around awhile. Good points made.

8. Seven Crucial Storytelling Tips to Improve Your Fundraising (Nonprofit Storytelling Conference): A 20-minute video, so get comfortable, but some nice ideas about figuring out WHAT your story is and then HOW to tell it.

9. Nonprofit Websites: 5 Ways to Keep Them Fresh (Tech Soup): Stories, calls to action, images—all important things to keep your website vibrant.

10. Study: Donors React To Direct Mail More Than Email (The NonProfit Times): Donors say that they are slightly more likely to read a piece of direct mail from an organization (37 percent) than an email (35 percent). About a quarter (28 percent) are not more likely to read one over the other.



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