AFP Top Ten (Week of March 29, 2017): Don't Thank Your Donors, Actigiving, More!
1. Don’t Thank Your Donors (The Veritus Group): As if you needed any more evidence, Jeff Schreifels provides a great story about the importance of thanking donors.
2. Six Reasons Why Most Fundraisers Don’t Know Their Donor Retention Rate (Bloomerang): It’s one of the most insightful pieces of data, but most fundraisers know their donor retention rates. Jay Love explores.
3. Who, What and How of Winning Back Lapsed Donors (Amergent): The long-term value of a recaptured donor is usually better than that of a new donor. In addition, the cost to recapture a lapsed donor is less than the cost to acquire a new donor. So, get to it!
4. Corporate Sponsors: How to Keep Them Giving Year After Year (Movie Mondays): Shanon Doolittle talks about what she does to ensure corporate sponsors keep writing those checks year after year (sometimes what she does includes an ice cream truck!)
5. 17 Development Clichés I’ll Be Avoiding in 2017 (The Development Set): We have inspiring causes. We work on life-changing missions. But sometimes we still fall into the trap of using tropes and clichés in our writing. Sarika Bansal on some phrases to avoid.
6. Don't Smash and Grab, But Focus on Long-Term Donors, Says Fundraising Consultant (Third Sector): Daryl Upsall that it is 'game over for quantity versus quality', and the race for volume is done. It’s time to focus on retaining good donors.
7. Study: Donors' Sense of The Power of Their Gift Varies by Age (Future Fundraising Now): A new study suggests that maybe we haven’t been looking at the issue of age and gift size in the right light.
8. Actigiving—The Next Phase in the Evolution of Episodic Giving (npENGAGE): Planned Parenthood. The ACLU. Means on Wheels. Their uptick in giving isn’t a revolution but the evolution of episodic giving.
9. Four Burning Questions About Raising Major Gifts Answered (Amy Eisenstein): Amy answers questions about donor-restricted major gifts, dollar raised as a key metric and removing donors from other appeal letters.
10. A Guided Meditation for Nonprofit Professionals (Nonprofit With Balls): Unicorns, bunnies, equity and emails. Vu Le leads you on a transcendent journey of meditation and relaxation…before you have to go back to the real world.