AFP Top Ten (Week of January 9, 2017): Communicating Effectively, Buy-A-Brick Fundraising, The Donor Journey, More!
1. Are You Communicating Effectively? (Joyce Knudsen): Another 80/20 rule for fundraisers! Effective communication requires both listening and talking, and the statistics show that we should talk about 20% of the time and listen 80%.
2. Honoring The Donor’s Hard-Earned Money (The NonProfit Times): Robert Hartsook with an interesting opinion piece on donor control and the strings they (sometimes) attach to gifts.
3. What Does Resiliency Really Mean for Nonprofit Leaders and Their Organizations? (Beth’s Blog): A nice piece about what resiliency is and how it applies to nonprofits—it’s not just withstanding change, but adapting to it.
4. Durham Cathedral in LEGO: Innovative Buy-A-Brick Fundraising (SOFII): What a great idea—selling LEGO bricks to build a model of the building you’re going to build or renovate.
5. Thank You Calls as a Donor Retention Tool: 6 Steps to Success (Network for Good): A good reminder of just impactful using that telephone can still be.
6. What’s Your 2017 Donor Journey? (What Gives Philanthropy): Maeve Strathy with a nice idea that keeps the donor in the forefront of your work throughout the year.
7. The Secret to Building Empathy in Your Nonprofit Stories (Empower Nonprofits): Great storytellers will always pay attention to the emotional journey of their audience; not just the hero’s journey of their story. And stirring the emotions of your audience is done by generating empathy for your hero.
8. Asking Donors to Give More (Movie Mondays): In this video, learn what one charity did to get donors to make larger investments in its program and services.
9. What Nonprofits Can Learn from MTV about “Selling” Their Services (The Huffington Post): MTV emphasizes market research to learn about its teen audience, making an almost ethnographic study of what’s important to them. Such careful listening gets results. Likewise, when nonprofits and others dig deep into the desires of the people they are trying to serve, they can better meet people’s real needs.
10. Three Ways to Extract Meaningful Audience Insights from Twitter (Social Media Today): Slightly technical but fascinating piece on how to unearth insights relevant to your charity and cause on Tiwtter. Well worth the read.