AFP Top Ten (Week of December 14, 2016): #Giving Tuesday Results and Perspective, Generational Engagement, E-News Subscribers & More
1. #GivingTuesday Up 20% (The NonProfit Times): The #GivingTuesday Data Project by 92Y estimated a haul of $168 million worldwide, with the majority through online donations to U.S.-based nonprofits, according to a survey of 28 platforms that participated in the project.
2. How to Transition From #GivingTuesday to Year-End Fundraising (Network For Good): Good ideas and reminders for your checklist as you finish out the fundraising year and the #GivingTWODays.
3. The Big Problem in Charity That Giving Tuesday Can’t Fix (Slate): Some different perspective, bringing in recent research about how Americans are giving. Well worth your read.
4. The Nonprofit Overhead Baby and the Bathwater: A Need-to-Know for Boards (The Nonprofit Quarterly): Does your board really understand your overhead, what it represents and how important it is. Some good ideas to get those conversations started and get your trustees thinking the right way.
5. Generations and Advocacy: What Approach Works Best? (Charity Village): A nice piece on how to best reach and inspire different generations to get engaged with your charity.
6. Five Criteria for an Effective Nonprofit Email Marketing System (Empower Nonprofits): When you write a fundraising email, are you after your donors’ money, or trying to fulfill their needs?
7. The Secret to Finding Waldo—And Raising More Money (Future Fundraising Now): If you want people to find something on a page—say, a fundraising solicitation—don’t put it in the “Waldo Areas.”
8. Are E-News Subscribers Worth the Effort? (The Agitator): Roger Craver looks at how just effective cultivating your newsletter and e-news subscriber into donors really is.
9. Nine Online Giving Tools to Supercharge Your Fundraising (Donor Search): A great piece that discusses different resources and tools you can use for donation forms, silent or online auctions, and crowdfunding.
10. Not to Be Underestimated: What Donors Think of Door-To-Door & Street Fundraising (UK Fundraising): Some interesting data from Institute of Fundraising’s Fundraising Media DNA Report on how donors in the UK view door-to-door and street fundraising.