AFP Top Ten (Week of November 30, 2016): Donor Communications, Top-Heavy Philanthropy, 2017 Trends, More!
1. Prospect Research 101: Improve Your Donor Communications (JCA Blog/Donor Search): When it comes to crafting an effective fundraising strategy, understanding your donors is key. Using the right donor data as your guide, you can truly make the most of your donor communications and raise more funds for your cause.
2. International Research Part 1: Is International Research Right for You? (iWave): It’s true that international fundraising is on the rise, but is it worthy of the hype? Is it right for every organization?
3. How to Approach Succession Planning (Gelman, Rosenberg & Freedman): Some not-for-profits delay detailed succession planning, thinking of it as a project they'll get to "someday." But that's a mistake.
4. Perils of Top Heavy Philanthropy (U.S. News & World Report): Charities are increasingly reliant on larger donations from a smaller number of high net-worth donors.
5. Lax Board Members Hurt Nonprofits (Pittsburgh Post-Gazette): A survey conducted by Stanford University’s Graduate School of Business found that 27 percent of nonprofit directors did not have a thorough understanding of the organization’s mission.
6. Five Nonprofit Technology Trends to Watch in 2017 (Nonprofit Tech for Good): Social media is in transition as its newness wanes and innovative technologies are on the horizon that will have just as profound effect on the nonprofit sector.
7. What Happens If You Listen to Your Donors TOO POORLY (DonorVoice): Are donor surveys helpful? Only if you hear what your donors are actually saying, and not what you WANT to hear.
8. New Report: Service Unites Americans; Volunteers Give Service Worth $184 Billion (Corporation for National and Community Service): One in 4 Americans volunteered through an organization and nearly two-thirds helped their neighbors last year, demonstrating that service to others continues to be a priority for millions of Americans.
9. Retaining Donors with a “Thanks-for-Giving” Event (Movie Mondays): It’s the time of the year for giving thanks. So how about a “thank your donors” event?
10. How to Know If Your Potential Donor Opened Your Cold Email (Cause Square): You’ve spent forever perfecting your email. But what if no one reads it? Here’s a neat way to figure that out.