AFP Top Ten (Week of November 16, 2016): Robo-Advisers, Stronger Fundraising Secrets, Training Board Members, More!
1. For Today’s Giver, ‘Robo-Advisers’ Streamline Philanthropy (The New York Times): Charitable planning and giving is going “robo.” New services are emerging that not only make giving automatic, but help people screen and select charities online that match t
2. Fundraising Leadership: Stepping Up to the Plate (LinkedIn – Sophie Penney): Are you and your fundraising team members ready to step up to the plate and take action within their purview when faced with an angry or frustrated donor or alumna?
3. Let’s Stop Putting Donors Into a Bucket (Bloomerang): One of the most popular metaphors for the donor retention issue is a leaky bucket. And with good reason. But the primary reason we have a leaky bucket is because we are putting donors into a bucket—the same bucket, over and over.
4. Online Giving Trends (Chronicle of Philanthropy/Network for Good): In October 2016, donors gave 19.5% more than in October 2015 and made 17.6% more individual donations.
5. The Easy Secret to Stronger Fundraising (Future Fundraising Now): The choice paradox is this: While people like to have choices, choices can lead to indecision, which leads to the choice of none. Need proof? Emails with a single call to action (rather than several) can increase sales a whopping 1617%.
6. How to Make Donors Happy to Say “Yes” to Your Fundraising Appeal (Clairification): It’s up to you to make your donor feel abundantly appreciated – before and after they give. And it begins with what you say in your appeal.
7. Asking for Money? Compliment the Donor, Not Your Organization (The New York Times): Randomly injecting powerful words into a communication that donors would not otherwise read anyway does not help anybody. Good fundraising is about allowing the donors the opportunity to reflect on who they think they are.
8. It’s Not Just What They Say, but How They Say It (Michael Rosen Says…): To raise more money, listen carefully to your prospects and donors. They’ll give you vital insights about their philanthropic interests and ability to give. Furthermore, they’ll give you clues about how to most effectively present to them.
9. New Report Shows How to Take Your Professional Development Into Your Own Hands (npENGAGE): Some key findings about how nonprofits use technology to support education and what they mean for the ways your organization could support your ongoing learning.
10. Training Board Members in Storytelling – Unleash Their Energy and Commitment (Fired Up Fundraising): Yes, we want our board members to talk about our organization. But once we get them trained to talk, do they know what to say effectively?