AFP Top Ten (Week of November 2, 2016): Is Wall Street Taking Over Charity, Seven Crucial Storytelling Tips, The Overhead Myth, More!
Is Wall Street Taking Over Charity? (The American Prospect): More perspective on Fidelity taking its place at the top of The Chronicle of Philanthropy’s annual ranking of the nation’s top-grossing charities.
Things That Should Scare Fundraisers This Halloween (Future Fundraising Now): In honor of Halloween, when we seek that thrill of tiny fingers on the back of the neck, here are some things that should scare the heck out of fundraisers.
Seven Crucial Storytelling Tips to Improve Your Fundraising (Movie Mondays): If you write appeal letters, fundraising newsletters, or other donor communications, this video is a MUST for you to see. With these seven tips, you'll quickly plug some of the holes in your fundraising efforts.
Learn Better Way to Ask, Better Way To Say ‘No’ (Tallahassee Democrat): Many local businesses get asked for donations a lot and want to help, but can’t always be as generous as they’d like. It’s important to remember we need to use decorum and professionalism in how we approach businesses for a gift.
Redefine “Fundraising” and You Can Build a Culture of Philanthropy (Fired Up Fundraising): Gail Perry talks about building a culture of philanthropy in your organization and redefining what fundraising means for your staff, board, supporters and others.
"Am I Asking My Donors Too Much?" Well, Virginia Let Me Tell You the Answer (LinkedIn-Robin Cabral): According to Robin, if you only ask once, you are doing your donors an injustice. They want to give, and they want to give to you. But, your ask must be heard and, that it is the right ask, for the right project, at the right time.
Want to Inspire More Donor Loyalty? Do What Marriott Does (Michael Rosen Says...): Because much has already been written about how horrifying nonprofit donor retention rates are, Michael isn’t piling on. Instead, he’s sharing just one excellent idea you can implement this Thanksgiving that will help you retain more donors and raise more money.
How Do Email Links Impact Click-Through Rates? (Crescendo Interactive): A short but interesting blog about a test evaluating the click-through rate of an email with fewer links versus and email with multiple links.
The Overhead Myth: Move Your Nonprofit in the Right Direction (Amy Eisenstein): Amy talks about one of AFP’s favorite issues, the overhead myth, and highlights the new visual developed by the Nonprofit Assistance Fund to help fundraisers talk with donors and the public about administrative and fundraising costs.
Know to Whom You’re Talking (The NonProfit Times): It still pays big dividends to know who’s on the other end of the line. A terrible package or solicitation to the right person has a greater likelihood of success than a great package or solicitation to the wrong person.