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Don’t Miss Two 'Wired' Web/Audioconferences on Online Marketing and Web 2.0

Resource Center - Foundation

(March 9, 2009) AFP is offering two great web/audioconferences covering online tools and better ways of reaching the donors of “Generation 2.0.” Get your message out and build support with the World Wide Web. Hurry, these presentations are happening soon!

Thursday, March 12, 2009

The Seven Things Everyone Wants: What Freud and Buddha Understood (and We're Forgetting) About Online Outreach

Presented by Katya Andresen, chief operating officer of Network for Good

With all the shiny technology tools out there, it's easy to be blinded to the fact that technology is about bonds, not wires. It is human connections, not electronic ones that matter. In other words, some very human principles make or break the success of absolutely everything you do online. In this session, two marketing experts – including the progeny of a psychiatrist and a devotee of Buddhist principles – share the seven things everyone wants and show how you can achieve marketing "enlightenment" by tapping into them in all you do online.

Participants will learn:

  • What drives online outreach success
  • The seven things everyone wants
  • How to plug into those principles to achieve online success

Target Audience
Mid to senior level

About the Presenter

Katya Andresen is chief operating officer of Network for Good. She has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. She is the author of the book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes and was featured in the e-book, Nine Minds of Marketing. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa.

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Tuesday, March 24, 2009

Mobilizing Generation Web 2.0

Presented by Ben Rigby, founder of MobileVoter.org

This session will explore the ways in which young people are using Internet technology (so called "Web 2.0") to engage in civic and political life. We'll review the most popular tools such as blogging, social networking, video sharing, mobile phones, mapping and virtual worlds. The discussion will center on how organizations are using these tools to engage young people around their causes.

Participants will learn:

  • The term "Web 2.0" and its many nuances
  • The most popular tools and how organizations are using them in creative ways
  • Strategies that lead to successful engagement
  • Common pitfalls

Target Audience

Anyone who has heard about the many Web 2.0 technologies but doesn't yet have a full grasp of what's possible, what works, and what doesn't work. This session is a primer for non-technical folks.

About the Presenter

Ben Rigby is the founder of MobileVoter.org, an organization dedicated to using new media to politically empower young people, and the first organization in the world to engage young voters via text messaging (SMS). He has worked as Chief Technology Officer and president of several new media firms, developing and devising web and mobile strategies for nonprofits and Fortune 1,000 companies.

Click here to view the full list of 2009 AFP Web/Audioconference sessions.

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