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Get In Touch: Two Upcoming AFP Presentations Focus on Marketing

Resource Center - Foundation

(Feb. 23, 2009) AFP is pleased to present two compelling Web/Audioconference presentations related to marketing.

Donor Touchpoint Management

The first presentation takes place this Thursday, Feb. 26 and is titled, “Introducing "Donor Touchpoint Management" – A Marketing Approach to Donor Relations.” It will be presented by Janet Hedrick, CFRE, senior associate in the Washington, D.C., office of Bentz Whaley Flessner and author of a new book, Nonprofit Essentials: Effective Donor Relations.

The session will examine donor relations from a marketing perspective and will describe the interactions with the donor, including acknowledgement, recognition and stewardship, as a series of "touchpoints." The session will outline specific ways that touchpoints can be planned and managed and how the individuals involved with the donor, both in the development office and beyond, can participate in "touchpoint" management. "Donor Touchpoint Management" expands donor relations beyond the scope of acknowledgement and recognition and describes "everything that happens between asks."

Registration is still open for this Feb. 26 presentation. Sign up today!

Successful Online Outreach

Another AFP Web/Audioconference on marketing will be held Thursday, March 12, titled, “The Seven Things Everyone Wants: What Freud and Buddha Understood (and We're Forgetting) About Online Outreach.” The presenter is Katya Andresen, chief operating officer of Network for Good and author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes.

With all the shiny technology tools out there, it's easy to be blinded to the fact that technology is about bonds, not wires. It is human connections, not electronic ones that matter. In other words, some very human principles make or break the success of absolutely everything you do online. In this session, two marketing experts—including the progeny of a psychiatrist and a devotee of Buddhist principles—share the seven things everyone wants and show how you can achieve marketing "enlightenment" by tapping into them in all you do online.

Participants will learn what drives online outreach success, the seven things everyone wants and how to plug into those principles to achieve online success.

Register today for this March 12 presentation!

CFRE Approved Provider 2009 Logo

Full participation in each of these sessions is applicable for 1.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

The full 2009 AFP Web/Audioconference Series schedule is available online. Don’t miss these great live presentations by experienced fundraising practitioners and experts!

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