AFP Top Ten (Week of September 12, 2016): Copywriting Secrets, Gen Z & Direct Mail, Donors Do Research, More!
1. Three Genius Copywriting Secrets for Nonprofits (Bloomerang): What are the smallest, most affordable changes you can make to raise more money this year? How about little but effective changes in your copywriting?
2. Change Your Approach to Board Engagement (BoardSource): If your nonprofit is not benefiting from its desired level of board involvement, it’s time to recognize that past and present practices to encourage engagement aren’t working. More training that tells board members what they ought to be doing isn’t the answer. What is required is a change in approach.
3. Generation Z Most Receptive to Direct Mail from Charities (Wilmington Millennium): People born around the Millennium are the most receptive age group to direct mail from charities, a new study suggests.
4. Answer These Seven Questions Before You Draft Your Fundraising Plan (Hilborn): Planning doesn’t have to be hard or take a lot of time, but it does require some serious thought. Carve out a little time to at least get the basics, if not all the detail for your coming year, by answering these seven questions.
5. Looking for Feedback about Benevon Method (LinkedIin): Some board members were concerned about contacting event participants and asking them if they wanted to get more involved. AFP members respond.
6. Why Should Donors Give To You? (re: charity): This is the fundamental value proposition question. Every single potential donor asks themselves this question before they give you a gift. And the most effective tool we have to help our donor answer this fundamental question is our message.
7. Three Year-End Annual Fundraising Tips You Haven’t Thought About (Fired Up Fundraising): Some good ideas from Gail Perry that you should definitely consider implementing. We like the Thank-A-Thon.
8. Telling the Story Your Donor Wants to Hear (Movie Mondays): Forget about trying to remember your mission statement or your elevator pitch. Rachelle Nesta shares a trick she learned from Peter Drury.
9. Heads Up, People: Average Donors Are Doing More Research—Starting With Your Website (Inside Philanthropy): A few key insights from the 2016 Burk Donor Report, including the point that donors say they are becoming more “choosey,” especially as they age into their prime giving years.
10. Two Masters of Communication Discuss the Branding (or Not) of the Nonprofit Sector (The Nonprofit Quarterly): Jan Masaoka, CEO of the California Association of Nonprofits, and Jon Pratt, executive director of the Minnesota Council of Nonprofits, explore the issue of the nonprofit sector’s “brand.”