AFP Top Ten (Week of September 5, 2016): The New Collection Basket, Year-End Giving, Propositioning Your Donors, More!
1. The New Collection Basket: Will Crowdfunding Take the Place of Religious Charity? (Inside Philanthropy): Religious giving hasn’t kept up with overall giving, but it still represents the largest piece of the fundraising pie. Could crowdfunding be the next big thing for religious fundraising?
2. How to Use Peer-to-Peer Fundraising to Grow Year-End Giving (Clairification): Odds are your organization isn’t using peer-to-peer fundraising. But it should. Claire Axelrad explains how to get started.
3. Here’s What Nonprofit Email Marketing Should Look Like (Empower Nonprofits): Another good post on targeting and personalization, this time with regards to email marketing.
4. What You Don’t Know About Donor Retention Will Hurt You (Bloomerang): A good discussion about the challenges of donor retention, summing up the answer in one word: engagement.
5. The Five Most Important Words and Phrases for Your Donors to Hear (The Fundraising Authority): A fundraiser’s job is to make sure donors feel appreciated and recognized by your organization. To do that, make sure you constantly use the following five words and phrases.
6. Fundraising is About the Right Relationships. Period. (Prosper Advising): If you want to be successful in fundraising you have to build relationships. When assessing your relationships you need to ask yourself three questions.
7. Nonprofit Governance and the Power of Things (The Nonprofit Quarterly): A very interesting, thought-provoking piece on board governance and how things happen.
8. Four Questions to Ask Yourself Before Adding Humor to Your Email Content (Business 2 Community): Is there a place for humor in our email marketing messages? The answer is “yes” – with a few caveats.
9. Propositioning Your Donors (With Value) (The NonProfit Times): The results of hundreds of web experiments provide some interesting insights for fundraisers in developing their direct marking pieces.
10. Rewarding the Behavior That Improves Fundraising (Donor Driven): A nice round-up of what Donor Driven is hearing from its clients about trying new strategies to event revenue, focusing on peer-to-peer events.