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A Survival Kit for Fundraising in a Bad Economy (Updated March 19, 2010)

A tumultuous economy can present unique challenges for nonprofit fundraising. Looking for ways to cope? AFP has compiled a toolkit of resources to advise and guide member fundraisers in tough economic times.

"Donors have a lot on their minds these days as they sit down with their personal budgets," explains Paulette Maehara, CFRE, CAE, president and CEO of AFP. "But despite the headlines about Wall Street and the financial markets, we as fundraisers should not lose sight of the fact that giving is a way for communities to pull together. While the economic forecasts are uncertain right now, what is quite certain is the capacity of people to lend a hand and support institutions of all kinds. We hope you’ll use AFP as a resource in garnering vital support for your organization in what may be a wild ride over the next few months."

A Survival Kit for Fundraising in a Bad Economy is a Members-Only benefit containing over 50 resources!  To access the Kit, please click here and login with your Username and Password.

Not a Member?  Below you can find a small sample of what is in the Survival Kit.  Join or renew now to gain access to this Kit and other great Member benefits!

Survival Kit Sampling:

Recent AFP articles and research:

White papers from the AFP Information Exchange with valuable advice and tips:
Engaging Young Donors – Achieve LLC/Derrick Feldmann (Posted 03/08/10)
Major Gift Prospecting and Prioritization – Norman Olshansky (Posted 03/08/10)  
Search Engine Optimization 101:  Is Your Website Google-friendly? – Harry Lynch and Paul Habig (Posted 03/01/10)

Board Members Want to Lead—Then Give
AFP eWire
March 9, 2010
Board members want to give more than just dollars. They want to give input, guidance and direction. If you don’t let them lead, they won’t want to give.

Social Media Has Growing Impact on Peer-to-Peer Event Fundraising
AFP eWire
March 2, 2010
New research shows that social media tools lead to more successful fundraising for participants in charity events.

A Peek at the Philanthropist’s Playbook
AFP eWire
Jan. 26, 2010
More and more, high net worth donors are not looking for a cause to support (they have that already), they are looking for an organization that does great work. 

AFP Fundraising Resource Center Articles:

"Raising Money During Challenging Times"
By Lawrence Henze, managing director of Target Analytics, a Blackbaud Company
“While I cannot offer a ‘quick fix’ to the economy, I can discuss the effects the recession may have on the nonprofit community, and, most importantly, suggest strategies for continuing fundraising success in these times,” writes Henze in this white paper.

Resource Toolkits Compiled By Other Organizations:

Hard Times Resources
From NonProfit Consulting Division—a member of CDR Fundraising Group
A compilation of articles on how to raise money, market effectively and manage your organization during difficult economic times.

MEMBERS: Click here to access to complete Survival Kit!

NON-MEMBERS: Join or renew now to gain access to this Kit and other great Member benefits!

Related AFP Resources