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COMMENTA Survival Kit for Fundraising in a Bad Economy (Updated Jan. 5, 2010)
A tumultuous economy can present unique challenges for nonprofit fundraising. Looking for ways to cope? AFP has compiled a toolkit of resources to advise and guide member fundraisers in tough economic times.
"Donors have a lot on their minds these days as they sit down with their personal budgets," explains Paulette Maehara, CFRE, CAE, president and CEO of AFP. "But despite the headlines about Wall Street and the financial markets, we as fundraisers should not lose sight of the fact that giving is a way for communities to pull together. While the economic forecasts are uncertain right now, what is quite certain is the capacity of people to lend a hand and support institutions of all kinds. We hope you’ll use AFP as a resource in garnering vital support for your organization in what may be a wild ride over the next few months."
A Survival Kit for Fundraising in a Bad Economy is a Members-Only benefit containing over 50 resources! To access the Kit, please click here and login with your Username and Password.
Not a Member? Below you can find a small sample of what is in the Survival Kit. Join or renew now to gain access to this Kit and other great Member benefits!
Survival Kit Sampling:
Recent AFP articles and research:
White papers from the AFP Information Exchange that focus on the economy:
"Today’s Challenges, Tomorrow’s Strength: Nonprofits Can Avoid Pitfalls–and Even Grow–in Tough Times" - Ted Grossnickle and Derrick Feldmann (Posted 12/22/09)
"Fundraising in a Poor Economy" - Linda Lysakowski (Posted 9/07/09)
"Encouraging Philanthropy During a Recession" - Bruce C. Jordan (Posted 7/22/09)
"Social Media Performance Linked to Financial Success"
AFP eWire
Dec. 1, 2009
A new study shows that companies that are significantly involved in social media efforts have consistently experienced strong financial growth over the past 12 months and offers advice for organizations (including nonprofits) on growing social media engagement.
AFP eWire
Dec. 1, 2009
Author and fundraising consultant Gail Perry offers advice to fundraisers on how to ramp up online giving in the final months of the year.
AFP Fundraising Resource Center Articles:
"Raising Money During Challenging Times"
By Lawrence Henze, managing director of Target Analytics, a Blackbaud Company
“While I cannot offer a ‘quick fix’ to the economy, I can discuss the effects the recession may have on the nonprofit community, and, most importantly, suggest strategies for continuing fundraising success in these times,” writes Henze in this white paper.
Resource Toolkits Compiled By Other Organizations:
Hard Times Resources
From NonProfit Consulting Division—a member of CDR Fundraising Group
A compilation of articles on how to raise money, market effectively and manage your organization during difficult economic times.
MEMBERS: Click here to access to complete Survival Kit!
NON-MEMBERS: Join or renew now to gain access to this Kit and other great Member benefits!
