AFP Top Ten (Week of March 30, 2016): Fundraising Ideas, Stories & Perspectives You May Have Missed!
1. Think Of Your Nonprofit As A Magazine (The NonProfit Times): Your organization might not share a lot of similarities with the magazine industry upon first glance, but common ground is likely there. A reliance on direct mail and email to solicit an audience, dependence on renewals and shared special interest or common concerns often serves as a base for both.
2. Online Giving Trends (The Chronicle of Philanthropy/Network for Good): A neat dashboard with several good statistics about online fundraising. The platform will be updated monthly and can help organizations benchmark efforts against similar groups and find insights into donors in their region.
3. 10 Common Benefits of Dashboard Reporting (BoardSource): One of the crucial functions of a board is to monitor and evaluate an organization's advancement in fulfilling its mission and meeting previously set goals. These resources will help you support planning, identify performance drivers, prioritize information, and breed efficiency.
4. Using Discovery Questions to Connect With Donors (Movie Mondays): Do you ask your donors discovery questions? Rachel Muir has some great tips and examples on how to ask donors questions. These questions will get you the information you need, and when asked properly, they will also build deeper relationships with your donors.
5. The Data Every Nonprofit Should Be Tracking (Nonprofit Hub): You may be skeptical of the benefits of collecting data, or think that it doesn’t translate well to your organization. The truth is that data can be used for almost anything. You could utilize it for everything from marketing and social media, to volunteer and donor management. Here are some things that can help you understand how your organization can use data for good.
6. Online Fundraising May Diminish Effectiveness of Supporter Communications (Nonprofit Quarterly): Wait, what? 82 percent of the respondents say they’re worried a dependence on digital channels may be diminishing the effectiveness of their communications with supporters. A small survey, but some interesting results, and pointing to the need to diversity your communications.
7. Direct Mail's Moment Has Come Again (Direct Marketing): As head of the Postal Service's agency of record, Harris Diamond gets paid to push the positives of mail, so take what he says with a grain of salt. But then he said, according to a recent study, that the average American spends 25 minutes a day with mail—something he calls “The Mail Moment.” Interesting…
8. A Lovely Thank You and Extraordinary Experience (Simone Joyaux): With a great example, Simone reminds us of the power of a good (and personal) thank-you letter.
9. Would You Live Next Door to a Lapsed Donor? (Ken Burnett): The language we use to describe our donors says a lot about how we view our donors and their place in our organization. Ken Burnett explores our terminology and what we can do.
10. Presidential Candidates and Philanthropy (The Chronicle of Philanthropy): A comparison of the four major remaining Presidential candidates with regards to their past giving and volunteering and policy proposals about philanthropy.