AFP Top Ten (Week of November 25, 2015): Fundraising Ideas, Stories & Perspectives You May Have Missed!
1. How Introverts Can Be Very Successful Fundraisers (Fired Up Fundraising) Have you ever thought that the introverts on your team would be awful fundraisers? Well, think again! Gail Perry outlines how she thinks introverts can even surpass extraverts in fundraising, especially when it comes to developing major donor relationships.
2. Exercising Your Gratitude Muscle (Movie Mondays) Are you showing enough gratitude to your donors? Beth Ann Locke found herself getting caught up in the process of thanking donors. Then she realized that even though she was thanking donors, that wasn't enough. In this video, she shares what she has learned over the years that make donors feel appreciated.
3. The No. 1 Way to Destroy Your Chief Development Officer (NonProfit Pro): Katrina VanHuss explains why there’s nothing more devastating to a fundraiser than seeing a completely unrealistic budget that somehow has to be met.
4. The Procrastinator’s Guide to Year-End Fundraising (care2): You’re not a procrastinator, right? Your year-end fundraising plan is already in motion. You’ve probably been working on it for some time. But just in case, care2 has put together a Procrastinator’s Guide to Year-End Fundraising, just for you!
5. Emory University’s Blue Pig Campaign (SOFII): Blue pigs? Pig-napping? We’re in! Here’s a fun and creative way to engage students and educate them about the importance of giving back to their university or college. This campaign was presented at IWITOT at the AFP International Conference 2015 in Baltimore.
6. Sixty Percent of Your Donors Never Give Again: Smart Ways to Retain, Renew and Upgrade Your Donors (Hilborn): AFP’s own Fundraising Effectiveness Project showed that just 43 percent of donors give to the same organization two years in a row. In part one of her three-part series, Nicola Dickinson discusses ways to get that percentage up much higher for your organization.
7. It’s Shameful to Shame a Major Donor (Michael Rosen Says…): Would you publicly shame a generous philanthropist who just contributed $100 million? Michael Rosen argues that rather than shaming philanthropists, let’s inspire them to give to worthy causes by preparing meaningful cases for support, and match the needs of our organizations with the philanthropic aspirations of our donors.
8. Three Tips to Control Your Nonprofit’s Google Search Results (TechImpact) Getting noticed online becomes more difficult every single day. Even more difficult and mysterious, especially to many of us in the nonprofit sector, is the search engine and where it places our websites and social media outlets on those first few pages. Google keeps their algorithm tight to their chest, and no one can be 100% certain how it works, but there are a few things we do have control over.
9. Can You Create a Culture of Increased Giving? (101fundraising): Propelling your organization to double-digit growth, exponential mission impact, and leadership in your movement, there are only a few strategies that consistently make the grade. Karen Osborne presents them to you in an easy-to-read fashion.
10. The Seven Biggest Mistakes in Handling Donor Data (Markets for Good): Just a few mistakes here and there in the handling of your data can easily decrease your fundraising totals by decreasing your communication effectiveness, or worse yet, harming the delicate relationships being built with your donors. Grab a notepad, so you can mark down if you should check on these seven common mistakes in your fundraising database/CRM, and begin reading below.