AFP Top Ten (Week of November 4, 2015): Fundraising Ideas, Stories & Perspectives You May Have Missed!
1. The Most Sinister Word in Fundraising (The Agitator) Sure, Halloween is over, but you still can (and should) be scared of the worst word to use in your fundraising copy. Roger Craver explains.
2. Four Things from #IFC2015 That Will Help You be a Better Fundraiser (101fundraising) Rory Green provides her four top takeaways from the recent #IFC2015 conference, including the importance of mobile and treating donors like…well…people, not numbers.
3. Two Opportunities for Nonprofits to Power their #GivingTuesday Campaigns — Facebook Ad Credits & #MyGivingStory (Beth’s Blog): Beth Kanter talks about two important opportunities for nonprofits on Facebook now, including the chance to receive free advertising credits.
4. SOCIAL MEDIA + HUMAN CONNECTION (About Vulnerability, Human Connection, And Social Media.): A great post from earlier this year about how to really connect with people on social media with lessons learned from a nonprofit with one of the highest engagement rates on Facebook.
5. 9 Super Scary Nonprofit Website Mistakes (Network for Good): Here are nine super scary website mistakes you should address before the year-end giving season is here and donors are too frightened to use your website!
6. Setting Your Charitable Contributions Goal (Simone Joyaux): Simone remains flummoxed by how some charities set their fundraising goals (so do we for that matter), and has some good general guidelines.
7. Press Ads Can Still Deliver The Goods (SOFII): Advertising didn’t used to be necessarily a good use of fundraising dollars, but growth of ownership of mobile phones and their ever-increasing sophistication have transformed the opportunities.
8. 10 Nonprofits to Follow on Instagram (Care2) One of the best ways to support your stories is through photography and imagery, especially as social platforms like Instagram, Facebook, and even Twitter to some extent prioritize visual content, including videos. Check out these 10 nonprofits that are sharing compelling stories through imagery on Instagram.
9. Not Your Mama's Charity Telethon: How Livestream Fundraising Will Dominate The World Of Giving (Forbes): Click on Twitch or YouTube and you’ll find millions of users who are livestreaming video games and eSports events, as broadcasters or viewers. And now someone has figured out to get all those eyeballs looking at charitable causes and campaigns.
10. Why The World Needs More Online Charity Community Forums (nfpSynergy): With the advent of channels such as Facebook and Twitter brands can now be at the heart of where their audience lives. Forums have become the preserve of membership organisations, sports clubs, gamers, tech providers and… charities. So why aren’t there more online charity forums?