AFP Top Ten (Week of October 14, 2015): Fundraising Ideas, Stories & Perspectives You May Have Missed!
1. Have You Mastered Nonprofit Video Yet? (The Agitator) Social engagement stats are through the roof with video. So here’s another call to nonprofits to get started on video, because our donors are expecting it.
2. YouTube and Aid: How NGOs can Harness the Power for Good (The Guardian) YouTubers – young men and women who run YouTube channels and often have hundreds of thousands or even millions of followers – may not be familiar to over-30s. But for under-30s they are as familiar as TV presenters or Hollywood stars were to previous generations. Which means that working with them to highlight charity issues is a no brainer. So how to go about it?
3. Research about Doctors Soliciting Donations from their Cancer Patients (NPQuarterly): Rich Cohen comments on new research regarding “grateful patient” fundraising.
4. Rekindling Organizational Passion Through Your Case for Support (Hilborn): It’s all too easy to forget why we’re doing what we do in the 24/7 craziness of our daily jobs. Leah Eustace shares how the development of a case for support can help reignite the passion that got your stakeholders involved in your organization in the first place.
5. End of Year Fundraising Hub (Abila): The end-of-year (EOY) fundraising season accounts for more than one-third of overall giving, with some organizations bringing in between 40 and 70 percent of their annual contributions at that time. Here’s a nice collection of articles and resources.
6. Fundraising For Your Future (DonorDrive): Feedback from DonorDrive’s clients has resulted in a nice piece on peer-to-peer fundraising and emerging trends that are creating new challenges but also helping charities find success.
7. Getting Board Members Excited to Say “Thank You” to Donors (Movie Mondays): Research shows that when board members thank donors, giving goes up. Marc A. Pitman shares a couple of reasons why board members may not be so open to thanking donors, and then walks you through a simple and fun way to get board members excited and motivated to thank donors.
8. Ten Things About Fundraising Via Crowdsourcing (NonProfit Times) With crowdsourcing campaigns popping up all over the news and social media, nonprofit leaders might be tempted to incorporate the strategy into their organizations’ fundraising efforts. Before diving into the deep end, here are ten things you should consider when implementing a crowdsourcing campaign.
9. Seven Kinds of Tweets Nonprofits Should Stop Posting (bloomerang): Even if you’re just a casual Twitter user, you’ve probably seen a tweet or two that made you wince, cringe or even hit the unfollow button. Don’t let your nonprofit cause the same reaction. Here are seven kinds of tweets that your organization should avoid posting.
10. Star Power: The Pros and Cons of Celebrity Endorsers (NonProfit PRO): As high-profile public figures, celebrities are under constant scrutiny. Small mishaps—some errant foul language here, an out-of-context comment there—end up on TMZ, amplified and endlessly analyzed by the media. If the celebrity has ties to a charity or cause, it can lead to a negative, if not always fair, association—even if the organization acts quickly to control the damage. A good piece on the positives and negatives of working with a celebrity.