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AFP Top Ten (Week of September 30, 2015): Fundraising Ideas, Stories & Perspectives You May Have Missed!

Resource Center - Foundation

1. A Relational Approach to Scaling Mission (Stanford Social Innovation Review) Two organizing principles for moving beyond brand and enabling other organizations to advance the social change your organization seeks.
http://ssir.org/articles/entry/a_relational_approach_to_scaling_mission

2. Time to Change the Way You Communicate With Donors: From Multichannel to Omnichannel Communications (Fired Up Fundraising): Not multichannel marketing, but omnichannel marketing? All right, we’ll bite. Tell us about, Gail (and Margaret).
http://www.gailperry.com/2015/09/time-to-change-the-way-you-communicate-with-donors-from-multichannel-to-omnichannel-communications/

3. Research Tracks Gender Differences in Giving (Philanthropy North Carolina): Differences in income among women and men shape overall giving by couples, as well as the causes they support, new research says.
http://philnc.org/2015/09/28/research-tracks-gender-differences-in-giving/

4. Seven Drivers of Donor Loyalty (The NonProfit Times):  Have your board members lost their enthusiasm and zip? Have they possibly lost their energy to create change and make a difference? Gail Perry talks about seven ways to turn your board around.
http://www.thenonprofittimes.com/management-tips/7-drivers-of-donor-loyalty/

5. Creating a Visual Case for Support (Movie Mondays): You probably have a written case for support. But what about a visual version, which can be a terrific tool for helping board members and staff articulate the “case” for your nonprofit organization? This video shows you how and includes a PDF that has a sample, a template, and instructions to help you create your own visual case for support.
http://moviemondays.com/visual-case/

6. Four Key Lessons in Charitable Giving Through Bequests (The Business Journal):  While many people may worry about outliving their assets, everyone has the opportunity to leave a charitable bequest to their favorite charity. Here’s a few lessons from actual donors.
http://www.bizjournals.com/bizjournals/how-to/growth-strategies/2015/09/lessons-in-charitable-giving-through-bequests.html

7. How to Turn First-Time Visitors into Long-Term Donors (Third Sector) Charities must concentrate on building one-time givers into long-term donors. How is this achieved? Here are some techniques to help your charity abandon the short-term, one-off or lapsed giver, and to focus on the long-term regular donation.
http://www.thirdsector.co.uk/neil-pauksztello-turn-first-time-visitors-long-term-donors/fundraising/article/1365801

8. These Words Will Make or Break Your Subject Line (Ragan): Researchers looked at results from more than 3 billion emails to determine the best- and worst-performing words and phrases. Are you choosing wisely?
http://www.ragan.com/Main/Articles/50222.aspx

9. Charity Needs a Scientific Revolution and We Can Make it Happen (Huff Post): Charities could be about to go through what happened to medicine a couple hundred years ago—a revolution towards evidence, and that’s what Joey Savoie argues we now need in the charitable sector.
http://www.huffingtonpost.com/joey-savoie/charity-needs-a-scientifi_b_8187034.html

10. Recent Social Media User Data: One Big Takeaway for Nonprofits (Beth’s Blog): One finding from a recent social media survey that made Beth Kanter go hmmm: People tend to trust Facebook more than print newspapers for news. What does that mean for charities/
http://www.bethkanter.org/research-9-15/



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