AFP Top Ten (Week of September 30, 2015): Fundraising Ideas, Stories & Perspectives You May Have Missed!
1. A Relational Approach to Scaling Mission (Stanford Social Innovation Review) Two organizing principles for moving beyond brand and enabling other organizations to advance the social change your organization seeks.
2. Time to Change the Way You Communicate With Donors: From Multichannel to Omnichannel Communications (Fired Up Fundraising): Not multichannel marketing, but omnichannel marketing? All right, we’ll bite. Tell us about, Gail (and Margaret).
3. Research Tracks Gender Differences in Giving (Philanthropy North Carolina): Differences in income among women and men shape overall giving by couples, as well as the causes they support, new research says.
4. Seven Drivers of Donor Loyalty (The NonProfit Times): Have your board members lost their enthusiasm and zip? Have they possibly lost their energy to create change and make a difference? Gail Perry talks about seven ways to turn your board around.
5. Creating a Visual Case for Support (Movie Mondays): You probably have a written case for support. But what about a visual version, which can be a terrific tool for helping board members and staff articulate the “case” for your nonprofit organization? This video shows you how and includes a PDF that has a sample, a template, and instructions to help you create your own visual case for support.
6. Four Key Lessons in Charitable Giving Through Bequests (The Business Journal): While many people may worry about outliving their assets, everyone has the opportunity to leave a charitable bequest to their favorite charity. Here’s a few lessons from actual donors.
7. How to Turn First-Time Visitors into Long-Term Donors (Third Sector) Charities must concentrate on building one-time givers into long-term donors. How is this achieved? Here are some techniques to help your charity abandon the short-term, one-off or lapsed giver, and to focus on the long-term regular donation.
8. These Words Will Make or Break Your Subject Line (Ragan): Researchers looked at results from more than 3 billion emails to determine the best- and worst-performing words and phrases. Are you choosing wisely?
9. Charity Needs a Scientific Revolution and We Can Make it Happen (Huff Post): Charities could be about to go through what happened to medicine a couple hundred years ago—a revolution towards evidence, and that’s what Joey Savoie argues we now need in the charitable sector.
10. Recent Social Media User Data: One Big Takeaway for Nonprofits (Beth’s Blog): One finding from a recent social media survey that made Beth Kanter go hmmm: People tend to trust Facebook more than print newspapers for news. What does that mean for charities/