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Book Review: Opening Doors: Pathways to Diverse Donors

Resource Center - Foundation

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Opening Doors: Pathways to Diverse Donors, by Diana S. Newman, Council on Foundations; July 2002, Jossey-Bass
Hardcover; 272 pages; ISBN: 0-7879-5884-0

Sponsored by the prestigious Council on Foundations, Opening Doors is a down-to-earth guide for fundraising practitioners who want to broaden their funding base and reach new donors or improve the diversity of their existing development programs. Based in solid research, Opening Doors provides information about the cultural and charitable practices of four broad groups: African Americans, Asian Americans, Latinos, and Native Americans. It is filled with illustrative personal stories, real-life examples, and proven strategies.

In addition, this hands-on resource:

  • Helps readers understand the rich philanthropic traditions in diverse American populations;  
  • Shows how to encourage prospects to become donors through personal meetings, house parties, special events, and direct mail;  
  • Presents practical ideas for seeking gifts from business owners of diverse cultural backgrounds; and 
  • Describes appropriate and effective ways to encourage small donors to become large donors.

About the author

Diana S. Newman is principal of Philanthropic Resource Group, a consulting firm that provides strategic planning, evaluation, and fundraising services for nonprofit organizations and financial institutions specializing in gift planning and endowment building. She has written numerous articles for Planned Giving Today and Journal of Gift Planning and is coauthor of Cultures of Caring: Philanthropy in Diverse American Communities.

The Council on Foundations

The Council on Foundations is a membership organization that serves the public good by promoting and enhancing responsible and effective philanthropy. For more than 50 years, the Council on Foundations has helped foundation and corporate grantmaking staff and board members in their day-to-day grantmaking activities.

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