Book Review: Developing Major Gifts: Turning Small Donors into Big Contributors
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Developing Major Gifts: Turning Small Donors into Big Contributors, by Laura Fredricks, JD; Aspen Publishers, 2001
Softcover; 240 pages; ISBN: 0-8342-1829-1
This comprehensive volume gives you all the "nuts and bolts" you'll ever need to begin (or continue!) building your major gifts program. The book covers concepts and theory fully, yet also serves as a quick reference for busy practitioners, with loads of special tips, checklists and samples to add to your toolbox.
Practitioners at all experience levels will find Ms. Fredricks' no-nonsense approach both useful and refreshing. Chapter headings are logically organized and broken down in the table of contents by specific topics, so it's always easy to find exactly what you need.
At the end of each chapter, a Recap and Review summarizes important points; additional information is contained in the appendices; and Suggested Readings refers to books, articles, websites and other helpful resources. Finally, three case studies at the end of book helpfully illuminate Ms. Fredricks' instruction.
This book is simply a "must-have" for any development office, both as a ready reference "on-the-job" and as an indispensable tool for managers wishing to educate their staff.
About the Author
Laura Fredricks, JD, is Associate Vice President for Development at Temple University, Philadelphia, where she manages and coordinates the major and planned giving programs, corporate and foundation funding, and alumni relations for 15 schools and colleges, two hospitals and the athletic program.
She teaches nonprofit business management and major gift and planned giving courses at the University of Pennsylvania, Duke University, and the Smithsonian Institution. Her international speaking engagements include several presentations at the Association of Fundraising Professional's International Conference; three International Audioconferences for the Association; and a Master Class on the Ask at the upcoming October 2002 International Fundraising Congress in the Netherlands.
Ms. Fredricks is a journalism graduate of Rutgers College, New Brunswick, NJ, and holds a law degree from Western New England College School of Law. Prior to her fundraising career, she practiced law for over six years as a Deputy Attorney General IV for the Attorney General's Office, Commonwealth of Pennsylvania, specializing in civil litigation.
She has been active with the Association of Fundraising Professionals as an executive board member for the Greater Philadelphia Chapter for six years, and a committee member on the national level. Ms. Fredricks for many years has been involved as a volunteer for the Philadelphia YMCA, Big Brothers/Big Sisters of Philadelphia, her law school advisory board, and most recently, the University of Pennsylvania Special Programs' Advisory Board.