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Aspen's Fundraising Series for the 21st Century

Resource Center - Foundation

Aspen's Fundraising Series for the 21st Century is comprised of nine volumes designed especially for fundraisers. These books won't bore you with textbook theories unrelated to the problems and challenges you face on the job today! Rather, you'll discover proven strategies and techniques you can use immediately to get results.

Aspen authors were handpicked for their extensive knowledge and backgrounds in fundraising. You can count on reliable information from experienced pros who've been in your shoes. Each volume is packed with checklists, charts, forms, examples and exhibits.

Go to the AFP Bookstore to order books, or fill out the attached order form below.

  • Planned Giving Essentials: A Step by Step Guide to Success By Richard D. Barrett and Molly E. Ware, CFRE ($59.00): Planned giving is perhaps the most intimidating component in the fundraising arena. But you don't need to be an attorney or have a large staff to incorporate this component into your organization's fundraising program. Planned Giving Essentials provides the instruction and tools needed to both begin a successful planned giving program and expand it later. In addition, a glossary of terms, model letters and policies, sample advertisements, and other tools help make planned giving manageable.
  • Fundraising Basics: A Complete Guide, Second Edition By Barbara Kushner Ciconte, CFRE and Jeanne G. Jacob, CFRE ($59.00): This primer helps new fundraisers learn the basics, from the vocabulary of fundraising to the nuances of major trends affecting nonprofits.
  • Developing Major Gifts: Turning Small Donors into Big Contributors By Laura Fredricks, JD ($59.00): This book takes a refreshing approach to developing long-term relationships with prospects and donors that will result in major gifts for your organization.
  • Strategic Fund Development: Building Profitable Relationships That Last, Second Edition By Simone P. Joyaux, ACFRE ($59.00): Discover a unique new relationship strategy for successful fundraising and how to implement it using specific methods.
  • Capital Campaigns: Strategies That Work By Andrea Kihlstedt and Catherine P. Schwartz ($59.00): This is the authoritative work on developing plans, strategies and tactics that will work to raise funds for capital projects. Step-by-step instructions guide the inexperienced and smooth the way for anyone planning this major fund-raising activity. Full of charts, graphs, checklists, and case studies that illustrate each step of the process, this book will direct you to success. In addition, valuable trouble-shooting advice will help you avoid the pitfalls of planning and executing a capital campaign.
  • Direct Marketing for Nonprofits: Essential Techniques for the New Era By Kay Partney Lautman, CFRE ($59.00): If you want to receive large and regular donations, it is important that you have a step-by-step program to develop dynamic and successful direct marketing programs. This comprehensive book will give you the tools you need to develop this type of program, while making direct marketing both understandable and exciting. It will offer expert advice on deciding whether direct marketing is right for you, how to create a new, dynamic image, how to develop direct mail packages that get results, and how to use telemarketing and Internet marketing to develop images that get results. With real-world examples for the top direct marketing firms, you will learn the basics for success, the pitfalls to avoid, and the techniques that work.
  • Successful Special Events: Planning, Hosting, and Evaluating By Barbara R. Levy, ACFRE, and Barbara Marion, CFRE ($59.00): Special events can be the backbone of a nonprofit fund-raising program; they're also very hard work. A successful and cost-effective event takes a great deal of planning, coordination, and effort. Successful Special Events: Planning, Hosting and Evaluating provides the guidance necessary to efficiently plan, implement, and evaluate such an event. You'll discover how to establish your primary goal, the importance of market identification, special event opportunity ratings, setting goals, and the barriers to planning a successful special event.
  • Corporate and Foundation Fund Raising: A Complete Guide from the Inside By Eugene A. Scanlan, Ph.D., CFRE ($59.00): If you truly want to be successful in raising money from foundations and corporations, there are many steps you must take before a proposal goes out the door. And there are many things you must do after it is in the hands of the potential funder. And that's why you should have a copy of Corporate and Foundation Fund Raising: A Compete Guide from the Inside. It's the only step-by-step guide that provides a total and comprehensive strategic approach to fund raising. You'll get a wealth of hands-on techniques, strategy tips, real-life examples, war stories, time-saving forms, suggested readings, a glossary, and an extensive bibliography.
  • Donor Focused Strategies for Annual Giving Karla A. Williams, ACFRE ($59.00): Whether you're just beginning an annual giving program, or trying to improve an existing one, this is the one book you must have.You'll take a fresh look at annual giving from the donor's perspective, which will enable you to better match donor interests to your organization's needs. Most important, you'll learn how to implement a significant new model -- the annual integrated development program -- today's most donor-sensitive, effective fundraising strategy for the long term.


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