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AFP Top Ten (Week of July 29, 2015): 22 Power Questions to Ask Your Major Gift and Capital Campaign Donors

Resource Center - Foundation

1. Major Donors/Cultivation: 22 Power Questions to Ask Your Major Gift and Capital Campaign Donors (Fired Up Fundraising):  Of course you have to get to know your major donors before you start asking for a major gift. Where to start? Gail Perry has some suggestions and lists 22 questions you can use to break the ice and learn more about your supporters.

2. Technology/Video: How to shoot pro-quality video on your phone or tablet ( Don't have the money to hire a video crew? No problem. Anyone with a mobile device can create outstanding video with clear sound.

3. Donor Identification/Research: Fifteen Game-Changing Prospect Research Tools and Resources (Donor Search): Prospect research can seem daunting and overwhelming.  There are a ton of resources out there, but there is not a lot of guidance. This is a compilation of 15 game-changing prospect research tools and resources.

4. Fundraising Approach: Starting Conversations About Your Community (Movie Mondays): How do you start a conversation with your community? Many times, an elevator speech is what you’re supposed to start with.  But Erica Mills has a different take on starting a conversation.  This simple little piece of advice will come in handy.

5. Fundraising History: Philanthropy Through the Centuries (Lapham’s Quarterly): Lapham's Quarterly is a literary magazine that examines a theme using primary source material from history. Their latest is on philanthropy and includes fascinating articles on the history of philanthropy, how far a charitable dollar goes and why people give. Who knew that the word “philanthropy” first appeared in Western thought in the fifth century BC to denote an act of rebellion and name the crime of treason?

6. New Trends/Crowdfunding: 9 Reasons Why Peer-to-Peer Fundraising Is So Effective (Business 2 Community) Peer-to-peer fundraising aka crowdfunding, raised an estimated $5.1 billion in 2013. And according to Network for Good, peer-to-peer (P2P) giving represents 23% of all online giving, with an average gift size of $100. Here are some reasons it’s working so well.

7. Fundraising Case Study: How A Collaborative Approach Is Helping NPR and Local Stations Raise More Money (Nieman Lab): A little teamwork between NPR and some member stations is helping raise money for future public media projects. What’s different? Rather than stations like WNYC or WBUR working at cross-purposes with the NPR mothership when identifying and approaching big donors, everyone is working together.

8. Philanthropic Approach/Strategy: Nonprofit Merger Motivations—And What About the Brand? (Nonprofit Quarterly): When nonprofits merge, boards and leaders must consider brand equity. What would happen if the American Heart Association, the AIDS Foundation, or the Mayo Clinic merged with lesser-known organizations that did similar work? The confusion could lead to a significant decrease both in services provided and donations.

9. Young Donors/Next Generation: The Millennial Impact Report: Q&A with Derrick Feldmann (Network For Good): A short (but good) interview with Derrick Feldman who, along with his team at Achieve, recently published the 2015 Millennial Impact Report.

10. Donor Cultivation/Solicitation: Forcing or forging a relationship? Part 5: what’s your real message? Or, how to be relevant (SOFII): Six major international development charities were asked a very simple question: what are the reason donors support you as opposed to your competitors? Then a cross section of donors was asked a similar question: what is the reason you give to this charity and not the others? Not once did the answer the charities gave match the answer their donors gave.

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