Top Ten (Week of July 15, 2015): Seven Things You Can Ask a First-Time Donor to Do Before Asking for More Money
1. Fundraising Approach: Harvesters Food Bank’s Fundraising Strategy (SOFII): Harvesters ambition was huge: to increase their support from $2 million to a massive $11.5 million. To achieve it, Harvesters showed their donors exactly how they can make a difference to hungry people in their community.
2. Conference Roundup: Live From Bridge: Change Is The Standard (The NonProfit Times): Sonal Shah opened the 10th annual Bridge To Integrated Marketing & Fundraising Conference, organized by the Association of Fundraising Professionals (AFP) Washington, D.C. Metro Area Chapter (AFP DC) and the Direct Marketing Association of Washington (DMAW), on Tuesday morning with a keynote focused on the only constant in life – change.
3. Donor Cultivation: Seven Things You Can Ask a First-Time Donor to Do Before Asking for More Money (Hilborn): A sure fire way to spoil a relationship with a major gift donor is to treat them like an ATM. You only come around when you’re going to ask them to dispense some money to keep your program going.
4. Direct Fundraising: How to Promote and Close Monthly Giving in Your Fundraising Appeal Letters (Fired Up Fundraising): Erica Waasdorp is an international consultant, trainer and speaker with deep direct response experience, and talks to Gail Perry about pulling in new monthly giving donors from your regular appeal letters.
5. Fundraising Career/Culture: Beating the Summertime Fundraising Blues (Skystone Partners): What do you do during the summer when your donors are busy not paying attention to you and your organization? The answer is: plenty.
6. Research: A Mismatch Between Need and Affluence (Chronicle of Philanthropy)
American communities with high standards of living often have low charitable giving rates, a new Chronicle of Philanthropy study finds. This fascinating data includes several maps to illustrate some of the disparities.
7. Donor Cultivation: Major Donor Meetings: Listening and Being Flexible (Movie Mondays): Do your major donors want to give you larger donations? In this video, Beth Ann Locke tells you two different stories about major donor meetings.
8. Finance: How to Forecast Fundraising Revenue (Joan Garry Consulting): A perfect fundraising plan has six elements. Each is critical and the lack of any one of them can make your fundraising efforts tougher. Significantly. This post dives into each of those six to help you forecast your revenue more accurately.
9. Fundraising Approach/Philosophy: The Future of Fundraising (101fundraising): The future of fundraising? In some ways, it hasn’t changed—it’s all about our supporters and how we build relationships with them.
10. Research: Predictive Modeling for the Nonprofit Organization? (Cool Data Blog): A deep but very interesting and useful dive about predictive modeling, which enables an organization to focus its limited resources of time and money where they will earn the best return, using data.