Top Ten (Week of June 24, 2015): From Figures to Fundraising: How to Apply Giving USA
1. Research: From Figures to Fundraising: How to Apply Giving USA (Guidestar Blog): If you’re wondering how 60 years of historical data will help you in 2015, consider that understanding the history of charitable giving, and comparing it to the history of your own organization, provides valuable insight into how you got to where you are today.
2. Online/Social Media: You Get What You Pay For – How Much Is Your Digital Expense Budget? (Hilborn): Some call social media a waste of time, some say it’s not worth it. But Claire McDowall asks these questions back to them: What were you expecting? Do you have a strategy? Have you allocated a marketing budget to your online marketing activities?
3. Conference Recap: Donor Loyalty One of Conference Takeaways (Bloomberg): Alyce Lee Stansbury, CFRE, attended the AFP Florida Caucus’ Planet Philanthropy conference, and talked about what she took away regarding new ideas on donor cultivation and loyalty.
4. Staff Leadership: The President’s Role in a Campaign: 10 Key Responsibilities (The Giving Institute): A campaign will likely be one of the most important undertakings of a presidency and can transform an institution. The following list outlines the president’s top responsibilities in ensuring campaign success.
5. Volunteer Management: Using Volunteers to Beta Test Your Organization (The NonProfit Times): Susan J. Ellis, founder of Energize, Inc., in Philadelphia, Pa., says that volunteer value can be maximized through a new application of the term “beta testing”–second-stage testing of products or services to ensure consistent quality.
6. History/Perspective: Increasing The Visibility of Philanthropy Among U.S. Historians (HistPhil): HistPhil is a web publication on the history of the philanthropic and nonprofit sectors, with a particular emphasis on how history can shed light on contemporary philanthropic issues and practice. HistPhil co-founder Maribel Morey turns her attention to the history profession and outlines the importance of increasing the visibility of philanthropy among U.S. historians.
7. Prospect Research: Nine Rules for Ethical Prospect Research (Donor Search): From social media to blogs to 24/7 news services, there is more information on people available than ever before. You just have to know how to look for it. But you also have to know how to ethically gather that information. Here are nine best practices to help your organization conduct prospect research in a way that’s both effective and respectful of sensitive information.
8. Online/Social Media: Five Ways for Every Nonprofit to Integrate Mobile (Nonprofit Quarterly): A mobile fundraising study conducted by npENGAGE reviewed the webpages of 343 small to medium-size nonprofits at the end of the 2014 giving season. What should your nonprofit consider when adding a mobile strategy to your marketing and fundraising? Here are five questions to consider.
9. Workplace/Culture: How to Nurture Happy Fundraisers (101fundraising): Sarah Clifton provides some guidance and perspective on how to ensure your colleagues and staff grow in their knowledge and capabilities, excel in their work, and stick around at your organization?
10. Workplace/Culture: Are You Stuck in “Professional” Mode? (Fundraising Coach): Mark Pittman argues that if you’re "always on," you're boring. No one likes one-dimensional people. In this video, he tells you how to stop being boring and get more effective at fully funding your nonprofit!