Top Ten (Week of June 3, 2015): Does Your Nonprofit’s Signature Event Have To Be a Gala?
1. Fundraising Strategy/Approach: Fundraising and the Rule of Law (Ken Burnett): In the conclusion to his five-part series about the future of fundraising, Ken believes fundraisers need to reach a new kind of covenant with their donors.
2. Fundraising Strategy/Approach: There’s a Hierarchy to Storytelling (The NonProfit Times): Telling the story in the right way can make the difference between getting the funding and falling short. The right way involves appealing to both the heart and the head of the prospective supporter.
3. Special Events: Does Your Nonprofit’s Signature Event Have To Be A Gala? (Bloomerang): Contemplate for a few minutes just how powerful it could be to combine your charity’s knowledge, passion and mission with an event that is considered so unique that no one would dare miss it.
4. Donor Relations/Cultivation: Asking for Larger Gifts (Movie Mondays): In this short video, Jim Shapiro shares how an organization was able to easily double their gifts from donors.
5. Leadership: Facing the Fear of Fundraising (Tallahassee Democrat): Some inspiring perspective from Alyce Lee Stansbury, CFRE, on what it means to raise funds, culminating in a great quote: “What you believe in has to be bigger than what you’re afraid of.”
6. Board Development: Create a menu of choices for board members (SOFII): Some things all board members MUST do, but consider creating options for other duties so board members can gravitate to activities they actually like (and maybe even want!) to do.
7. Fundraising Approach/Strategy: Matching Gifts: Bonanza Or Sham? (The Agitator): Roger Craver can’t figure out why his fundraising brethren are still pushing 2:1, 3:1 or bigger matching gift programs when evidence increasingly shows they don’t make much of a difference.
8. Workplace: The Art of Facilitating Virtual Meetings with Sticky Notes (Beth Kanter’s Blog): It isn’t about fundraising, but focuses on an equally critical idea near and dear to all of our hearts: how to hold an effective virtual meeting.
9. Workplace: Is Your Back Office Staff Supporting or Undercutting Major Gift Fundraising? (Fired Up Fundraising): Gail Perry asks if you’ve ever felt that not everyone in your office cares if you make your goal or not? The rumors, the snide comments—they can, in Gail’s words, “suck you dry.” Here’s here to cope and be successful.
10. Direct Mail: Design for Donors (Agents for Good): Ten design principles that will make people want to read your copy (or at least be able to read it without squinting and throwing your letter out without ever reading it!)