Top Ten (Week of May 27, 2015): You're Fired Until You Have A Solid Monthly Giving Program Launched
1. Fundraising Technique: You're Fired Until You Have A Solid Monthly Giving Program Launched (Ahern Donor Communications): Erica Waasdorp, president of A Direct Solution in Holland, and author of Monthly Giving: The Sleeping Giant, is stunned that you are STILL hesitating about developing a monthly giving program and takes apart your reasons for not doing so.
2. Fundraising Strategy/Approach: Marketing was a mistake (Ken Burnett): In the fourth part of a five-part series, Ken admits that his career was built on marketing, he loved it….and for fundraisers, marketing was a mistake.
3. Technology: Crowdfunding - Not the Hail Mary You Think (The Fundraising Coach): Dana Ostomel, founder and chief gifting officer of Deposit a Gift.com, says it’s a new world and crowdfunding IS viable for most charities, but it has to be done right.\
4. Board Development: How to Get Your Board on Board with Social Fundraising (Network for Good): Caryn Stein, vice president of communications and content for Network for Good, offers a new way to get your board involved with fundraising: a social fundraising campaign.
5. Donor Relations/Cultivation: Journey’s end – why supporter journeys are a distraction from genuine supporter care (Rogare): The principle behind supporter journeys is fine. But, argues Liz Waldy, international fundraising director for Mission Without Borders, in practice they often end up shoehorning donors into a formulaic communications plan that, ironically, neglects the relationship.
6. Leadership: Don’t Be Afraid to Lead (Veritus Group): Everyone outside of fundraising is waiting for the fundraiser to truly LEAD. So get to it. Some important words all fundraisers should hear.
7. Fundraising Strategy/Approach: “Stories” Aren’t Stories (Institute of Fundraising): Good storytelling is great for your fundraising, but it also demands integrity.
8. Technology: Smartphones: Part 2, Marketing Advice (The Agitator): In part one, Tom Belford overwhelmed you with stats to make the point: smartphones are taking over the world. In part two, he tackles what to do about it.
9. Strategic Planning: Getting The Word Out—Using Smart Communications to Bring Your Strategic Plan to Life (Big Duck): After months of deep thinking and hard work, the last thing that anyone wants is for the plan to sit in a file cabinet somewhere, unused, and for everything to return to business as usual. So, how can you make sure that your strategic plan is kept alive among staff, board, and other key stakeholders
10. Research/Giving Trends: Get to Know the Philanthropy Panel Study (Bloomerang): Melissa Brown is a great nonprofit researcher, responsible for, among other things, much of the work of the Nonprofit Research Collaborative. Hear her talk (or read the transcript) about another study from the Lilly Family School of Philanthropy focused on giving patterns of more than 10,000 U.S. families.