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Top Ten (Week of February 4, 2015): How Nonprofits Can Avoid the Spam Folder

Resource Center - Foundation

There’s so much information online that you’re bound to have missed some of it. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success!

1. Email: How Nonprofits Can Avoid the Spam Folder (Bloomerang Blog): Do you know if your emails are reaching your intended audiences? Look here for a rich list of email best practices all in one pithy blog post.

2. Miscellaneous: 14 Daily Habits of Exceptionally Happy People (Inc.): Here are 14 things happy individuals make a habit of doing. The author does not cite research, but these seem to make sense. If you’re not exceptionally happy these days, why not try them?

3. Technology: FUNdraising Good Times: Three ways to evaluate nonprofit technology (Insight News): When your information technology is not doing all that you need, should you upgrade, add custom features, or switch to a different system entirely? Here 3 simple tests to help you decide what you really need to do.

4. Fundraising Strategy/Approach: How Fundraising is Turning into “Fund Marketing” (Fired U::p Fundraising): Gail Perry says, “… if you want to be successful as a fundraiser, you need to also have a working knowledge of messaging, copywriting, good design and layout. You might even need a smattering knowledge of photography and videography.” This blog post lists communication experts you can learn from.

5. Fundraising Strategy/Approach: Hello, Crowdfunding! Meet Social Impact Bonds (NP Quarterly): Here’s an idea: Use crowdunding instead of investment firms to raise the capital for social impact bunds.

6. Fundraising Research: Must-Read Fidelity Study on Link Dynamics between Giving and Volunteering (NP Quarterly): Considering donors who are volunteers? A study from Fidelity Charities found that of donors who also volunteer, the most active are 61 to 70 years old, and 54 percent of these spent more than 100 hours volunteering over the last year. “Sixty-five percent of these older donor-volunteers are attracted to volunteer opportunities that require a specific skillset, and this group was the most likely to donate professional services.”

7. Nonprofit Research: Why It’s Time to Get Over ‘Slacktivism’ (NonProfit Marketing Blog): A Digital Activism Study by Cone Communications reveals insights on digital consumer behavior when it comes to supporting causes online. This blog post presents nuggets from the research in a simple infographic and in text.

8. Technology: How to Make a Video for Your Nonprofit for Under $50 (GrantSpace): Can you really make a video for less than $50? Yes, and this blog post from a video producer tells you how in easy-to-understand terms.

9. Fundraising Strategy/Approach: Answer 5 Simple Questions to Create a Powerful Case for Support (Capital Campaign Magic): A capital campaign case for support is a very particular, exacting document. This blog gives you an easy-to-follow blueprint with the Declaration of Independence as an example.

10. Fundraising Strategy/Approach: Why use the ‘WHY’ in 2015? (101 Fundraising): This blog post tells not only why to use the Why in your fundraising but also HOW to use the Why.

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