Top Ten (Week of January 5, 2015): Beth Kanter’s New Year’s Ritual
There’s so much information online that you’re bound to have missed some of it. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success
1. Fundraising Strategy/Approach: Happy New Year: What’s Your Theme for the Year? (Beth’s Blog): Beth Kanter reveals her New Year's ritual for getting the new year off to a productive, professional start. You can use it, too.
2. Email: 5 Tips to Improve Your Nonprofit Emails (Vertical Response): The new year is a good time to re-examine your email strategy. Here are 5 practical tips to get you started.
3. Fundraising Research: The Next Generation of American Giving (Blackbaud): Who is your audience? What messages resonate with them? Not all generations react the same. This report reveals the multichannel preferences and charitable habits of Generation X, Generation Y, Baby Boomers, and Matures. (Requires registration with Blackbaud).
4. Donors: A Donor’s Advice to Nonprofits (Huffington Post): Everyone knows it’s important to acknowledge donations promptly, but should you do it by telephone, email, or letter? Phil Harvey, board chairman of DKT International makes clear that any of these can work, but you still need to send a letter that includes the fact that "no goods or services were provided in exchange for your contribution" or words to that effect. It’s an IRS requirement fundraisers often overlook.
5. Direct Mail: What’s in My Mailbox: Nonprofit Thank You’s (Pamela Grow): This blog from last August offers examples of personal thank you notes.
6. Fundraising Strategy/Approach: 2014 Overview: The 50 Best Blog Posts (101 Fundraising): We don’t know how they decided the 50 Best, but there are good ideas in the ones we’ve read. You can scan this list of posts from around the world and click the ones you’d like to read.
7. Fundraising Strategy/Approach: The Most Important Fundraising Strategies: Blog Highlights of 2014! (Gail Perry): Here’s another list of excellent fundraising strategies that you can use, with links to the blog posts.
8. Fundraising Research: Biggest Gifts of Year Topped by New $1-Billion Foundation (Chronicle of Philanthropy): The sum of the 10 largest single donations in 2014 ($3.3 billion) nearly equaled the combined top 10 of 2013 ($3.4 billion). This compares with $4.1 billion in 2007 and barely $2.5 billion in the years immediately after the financial crisis. The top donation of 2014 was a $1-billion bequest to his own foundation from Ralph Wilson, Jr., a Detroit businessman who owned the Buffalo Bills football team.
9. Fundraising Strategy/Approach: Year-End Fundraising: The Not-So-Magnificent Obsession (Nonprofit Quarterly): Simone Joyeaux says if you’re focused on year-end fundraising (and not so focused on year-round), you’re in trouble. This article presents a variety of practical suggestions for planning and implementing your year-long fund development program.
10. Fundraising Strategy/Approach: 10 New Year’s Resolutions for Nonprofit Professionals (Classy Blog): It’s the time of year for resolutions. In case you haven’t made yours, here are ten practical suggestions you can use.