Top Ten (Week of December 1, 2014): Did My #GivingTuesday Campaign Work?
There’s so much information online that you’re bound to have missed some of it. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success
1. Fundraising Approach/Strategy: Infographic: Did my Giving Tuesday campaign work? (SalsaLabs): Now that Giving Tuesday is over for this year, how did you do? Here in one infographic is everything you need to check to evaluate your campaign, including “What’s next?”
2. Fundraising Research: Research: Can Money Buy Happiness? (StanfordGSB): Apparently it can if you give invest wisely. Recent research on happiness suggests that the most satisfying way of using money is to invest in others. You might want to keep this in mind when you work with potential donors.
3.Fundraising Research: Ice Buckets and the Psychology of Giving (Nonprofit Quarterly): Not to throw cold water on success, but although the ice-bucket challenge broke through our general distaste for being asked, the exact reasons why are still unclear.
4. Fundraising Approach/Strategy: Taking Stock of Your Nonprofit’s Revenue Potential (Grant Space): Have you ever run a “revenue inventory” for your organization? Here’s why you should and what to include in the inventory.
5. Online/Social Media: Case Study of NTEN’s Website Relaunch: The Home Page (NTEN): Thinking of redesigning your organization’s home page? This article shows why it’s important to create a “strawman page” before you launch, so that users can react and make suggestions.
6. Online/Social Media: Using Social Media Strategies to Tackle Social Issues (Nonprofit Quarterly): More and more, organizations tackling tough social justice issues are recognizing that not just participating in but also changing the conversation is essential to achieving and sustaining meaningful impact. This free download provides practical tips on how to devise social media strategies to understand the causes of and solutions to complex social issues.
7. Fundraising Approach/Strategy: 3 Secret Ingredients for Making Your Content More Share-Worthy (Contently): What fundraiser doesn’t want to write appeals so that the message will go viral? Here is an easy-to-remember mnemonic (F-I-N) that will remind you how.
8. Fundraising Research: is Grantmaking Getting Smarter? (Grantmakers for Effective Organizations): Apparently there is basis for thinking so. The 2014 National Study of Philanthropic Practice conducted by Grantmakers for Effective Organizations revealed marked improvements in the frequency of multiyear support, the proportion of grants going to general operating support, and the number of funders seeking feedback from grantees. You can download the report in a PDF.
9. Younger Donors/Gen Y/Millennials: What Young Volunteers Want From Your Nonprofit (About.com): Want to attract young volunteers? Results from this survey of 13- to 22-year-olds suggests: “think Short, Sociable, and Fun.”
10. Younger Donors/Gen Y/Millennials: How to Win Over Millenial Donors (About.com): The nonprofit charity: water uses laser-like focus on what young donors value and their preferred ways of doing things to get good results from this audience. Here are six lessons you can use.